It’s been such a strange journey for Harvestcare as I’ve learned more about my customers. I originally envisioned the line to be focussed on the tourist industry. However, during the lock-down I realised that there was a local demand too. Now, I feel the need to do another shift in our target retailers.
When I originally started targeting local retailers, I thought first of natural food stores since they already carried similar lines. Wrong! I was only able to get into two. One placed a small order and then refused to pay me. The other has never done a reorder.
Having no luck with the natural food stores, I started targeting normal ones and found that a really easy sell. Yet, only two have done reorders. Personally, it’s always felt a little weird selling my tinned products in these stores anyway as it’s so hard to display them properly.
I also tried the higher end food/deli type places. Yet recently, one of my best customers had decided only to carry my “gift type” range moving forward. The others haven’t placed any reorders.
I’ve had a little more luck with the “gift shop” type places, but the Canberra Visitor Centre (which I thought would be one of my best customers) still hasn’t sold it’s original stock which I find really odd.
Another Shift in Target Retailers
Then out of the blue, I had a large unsolicited order from a hair styling place. They did gift baskets and had some specific requests for new products. While, they weren’t interested in any of our hair or soap line, they loved the tin products that I made personally. And suddenly it occurred to me that I should be targeting the hair and body care / spa places instead.
To do this, I need to make more products they can use in their businesses which will take more time and money. However, it makes so much more sense to me than trying to sell in IGAs across town.
So, I have started testing some new ideas around a body butter scrub and some other things. I’m waiting for more customer feedback, but I think we’re getting closer.
Now it’s just a matter of time to see if I have finally found the right match for target retailers.