Books I’m Reading

The Book of Joy: Lasting Happiness in a Changing World by Dalai Lama, Desmond Tutu, and Douglas Carlton Abrams

“Discovering more joy does not, I’m sorry to say,” the Archbishop added, as we began our descent, “save us from the inevitability of hardship and heartbreak. In fact, we may cry more easily, but we will laugh more easily, too. Perhaps we are just more alive. Yet as we discover more joy, we can face suffering in a way that ennobles rather than embitters. We have hardship without becoming hard. We have heartbreak without being broken.

Zero to One by Peter Thiel – interesting view on the world and tech start-ups by someone still in the business – though I don’t agree with everything he says – 4 Stars

“The lesson for entrepreneurs is clear: if you want to create and capture lasting value, don’t build an undifferentiated commodity business.”

22 Immutable Laws of Branding by Al Ries and Jack Trout – a bit out of date and some incorrect predictions for internet branding, but still some good learnings. – 4 stars

What others say about your brand is much more powerful than what you say about it yourself. That’s why publicity in general is more effective than advertising.

Tools of Titans by Tim Ferris (again) – life advice from famous experts – 5 stars

“There are no adults. Everyone’s making it up as they go along. Figure it out yourself, and do it.”

Save the Cat by Blake Snyder – formula for screen writing, but really becoming a better writer in general – 5 stars

“The who is never as interesting as the why.”

Chapter 1 – Daniel Flynn (Co-Founder of Thankyou) – talks about how Thankyou got started. Money from the book is funding their expansion. – 5 stars

“To disrupt the status quo you have to attempt things that haven’t been done before.”

The Motivation Myth by Jeff Haden – 4 stars

Everyone has goals. The people who actually achieve their goals create routines. They build systems. “