There’s a natural sunscreen brand that I know about in Australia. Despite being around for a few years now, they still only have one product. I find this unusual as I’m always asked by customers about expanding the Harvestcare line, and I find it hard to say no. That is until I made up some clear rules to help decide.
As an example, a friend asked me this weekend about adding an all natural cologne/perfume line especially since the industry mark-ups were known to be high. Most people do not realise that Body Shop actually started this way in the UK with their first store. However, I said no.
Today I made some candles from essential oil and beeswax as a Christmas gift for a friend. Someone asked if I plan to sell these on Harvestcare too. I said no.
Other friends have asked me to make household cleaning products like furniture polish and floor cleaner. While I admit that I still sell the alcohol spray that I made in response to Covid before I developed the criteria, my answer is no for future cleaning products. And I’ll only sell the alcohol spray until I run out of the very expensive ingredients I bought months ago.
Criteria for Expanding the Harvestcare line
So, what’s my criteria for expanding? It goes back to the mission of reducing plastic waste. The reality is that most cleaning products come in recyclable containers. Furthermore, candles are not found in plastic since the packaging could melt. And as for scents, most of the times they come in glass bottles.
No, I think that if I were to expand the line in any direction I need to move towards cosmetics. This hard-to-change industry has only recently started to really offer “no animal testing” offerings. The mark-ups are also known the be high with branding built even more on the packaging as what’s inside. Right now, I’m not aware of any brand that has recyclable packaging.
So here lies both an opportunity and a challenge. If I do make such products, where will I sell them as my current stockists will be unlikely carriers? This is probably where I need to have the retail space and body bar on the factory before I can really make this work. Still, by have our mission up front, at least I know where to expand the line next despite all the other requests.