I feel like my DILO or Day in the Life of an entrepreneur is such a learning process, something that I really am enjoying at the moment. Of course, I’d enjoy it more if I didn’t have to think about the financial implications of not learning fast enough.
This week I started testing some new products.
I’m not naturally interested or gifted as a “maker.” And it’s another reason why I have an expert soap maker for a number of products in the Harvestcare line.
However, I realise that I can’t outsource all the making at this point for three main reasons:
- First, it’s obviously more expensive to do this even though my soap maker has been very generous with prices knowing that we are still trying to secure hotel contracts down the road.
- Two, because my soap maker is so busy with other customers, it takes a while to get new products made.
- Finally, I’m finding it hard to get into local markets unless I can say that I’m making or designing the products myself. Therefore, it’s imperative that I do so for the ones that I can do.
What I really would love to do is spend more time coming up with concepts and collaborations, and to have someone else do all the making. In fact, I have ambitions to even grow some of our own ingredients that we can use in our products. How amazing would that be to go from farm to skin?
I’ve been thinking a lot about the Harvestcare brand lately, and I really want it to be a relatable product line for the customer. So much so that I’ll probably share how we make some of the products online so that people can see how natural all the ingredients really are.
While it could decrease the potential number of paying customers, I reckon that most people really don’t want to take the time to do it. In fact, I think it would be nice to know that our products are so simple, they can make it themselves.
The most interesting thing coming from customer feedback right now is that a lot of people are looking for something that will work with sensitive skin – including on children. And so far, people have said that the products are working fine for them. So, it’s a new market segment that I hadn’t really thought about until now.
So much more work to do and things to learn before my test group, the “Harvesters” try out some of these new products on Sunday. Just another DILO of an entrepreneur trying to figure out market fit!