This week is the second of my Go/No Go decision milestones. I’m expecting the manufacturer quotes back this week. While they’re still estimates, the most important numbers are the unit prices. Can I make the products for a reasonable price here in Australia and out of recycled plastic?

If the answer is no, I have to pivot – either by 1) changing the business model or 2) the products. I’m set on making products out of Australian recycled plastic. So, really #2 is the only option. However, if that occurs, it could take me months of market research again to decided what that product should be and then to design it.

That delay would also force me back into the job market – trying to do this business as a side hustle while working full-time in my usual 50-60 hour a week type jobs. I don’t want to do that because I know the business momentum will suffer from my lack of energy and attention.

Right now, I’m trying not to think about this too much. It could still work out after all.