How much do I need to raise for my first product?

From the beginning of this adventure, the most asked question has been, “What are you making? The second most asked question has been, “How much do I need to raise?” If I tried to answer the money question back in April when the ideas first came to me, my estimate would have been off by a mile.

The answer now that I have real info as of today? About $200k for Product #3!!

Yes, that’s a lot of money! The moulds will be made in China. If they were done in Australia, it would have been three times the price.

However, the manufacturing will be done here in Australia with Australian recycled plastic. We are currently trying to see if we can do it mostly out of milk jugs. Wouldn’t that be a great story where we can say that X number of milk jugs are used in every product?

Today, I just signed off on $7500 in prototype costs. That too is a lot of money out of my pocket personally. My manufacturer asked me if I wanted to sleep on it ,and I told him that I have been waiting to make this decision for 4 months.

It’s essentially all or nothing at this point. How much of the $200k do I need to raise? All of it.

If the crowdfunding is not successful, then I’ll need to look for a job and pursue this business as a side hustle. So, I might as well and go all in now.

Moving forward…

Published by

Tammy Ven Dange

IT Consultant for the Not for Profit Sector | Host of "Executive with a Cause" Podcast

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