Market research on the street

Did some market research on the street asking strangers about their needs. I haven’t done anything like this in ages, and I get the same strong desire to procrastinate like when I have to cold call – ugh! I didn’t get a good enough answer to support my product idea from this process, but I’m still convinced that the need exists – just perhaps not with the random people I surveyed. I need to figure out a better way to do this market research.

From an useful perspective, I did get an idea for another product need in the same category – Product #2 which is likely easier to make

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Tammy Ven Dange

IT Consultant for the Not for Profit Sector | Host of "Executive with a Cause" Podcast

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