It’s been a big, busy, positive-momentum week especially since I’ve taken on the side hustle work I mentioned earlier.
1. Submitted an application for the Icon Grant to help fund some things I need to create the prototypes for the furniture line. There were apparently 54 applicants that should be narrowed down to about 15 for the shortlist presentations.
My requirements don’t nicely fit into the criteria which seems to be more focussed on IT type projects. So, we’ll see. All I can do is try. The non-perfect 60 second video pitch I did is here which I actually taped at 1am in the morning! I don’t think my tiredness shows.
2: New Etsy Store: I also turned on the Etsy store for The Refoundry. I hesitated to set up one more website since I’m already managing so many right now. Still, I needed the presence for some media stuff coming out next week. At least with Etsy, the overhead costs are really low even though I don’t own the customer database like I do with our Harvestcare site on Weebly/Square.
I’m still having huge issues with finding a strong enough adhesive to hold the metal backings to the plastic consistently despite all my efforts. I found another potential glue solution online late last night. So, wish me luck because this is the final thing I need to fix to finally get these products to market.
3. More Harvestcare sales. Without really trying (because of supply bottleneck issues), I still managed to bring on one new retail customer and received a new order to restock an existing one.
Furthermore, I finally heard back from the Old Bus Depot Markets, and it’s looking promising that we can sell out of there twice a month. Fingers crossed as I’ve had to send them an incredible amount of information. I’m sure that none of the cooked food providers are being asked where they source their ingredients. So, I don’t know why my products are under such scrutiny.
As I said, a lot of positive momentum this week. So, hopefully the amount of work put into this business so far is starting to pay off a bit.
Most people think that side hustles are for people with full-time jobs. However, my new side hustles are part-time jobs so that I can continue with my business.
I’m picked up some work – writing proposals and other operational docs for some friends. And I might have some part-time strategy work in the future too for another client. While this adds a lot more to my already full basket, I am thankful to be bringing in personal income again.
This week I also have a grant application due. Unfortunately, the local grants (and most investors) seem to be focussed on IT businesses rather than products based businesses like mine.
I respect the fact that they can be easier to scale. However, at the end of the day, people still need and want physical stuff, and there can be innovation, scalability and job creation in manufacturing.
In fact, with all the issues with imports because of Covid, as well as the need to create more non-desk jobs, I think there’s an even greater need for local “makers.” Therefore I’m hoping that the grant committee might positively consider my pitch anyway even though it doesn’t fit nicely into the criteria.
In any case, a lot more to do this week with my side hustle. At least I can keep my business dream alive this way.
One of the greatest challenges with trying to do a start-up on a tiny budget is that I can’t afford to take as many risks. In fact, as as my savings get smaller each month, my strategic risks taking has almost comes to a halt because of cashflow.
As an example, when I need to make a decision between buying 5k of shea butter or 10k of the same product, it would make sense from a unit cost perspective to buy the larger amount. However, not only do I not want to tie up cash in inventory, I don’t have the physical storage space to house much more than I have already.
And so, my margins are smaller because I’m making tactical decisions (instead of strategic ones) which is not good for the business when I have a much bigger vision.
A bit of courage
This past week or so though, things have started to change for me mentally. An opportunity for part-time government contract work has come up, and that potential for personal income has allowed me to think bigger again. So big in fact, that I’m finally advancing work on my recycled plastic ideas at larger scales.
Yes, I can make tiny things like jewelry, but I have greater ambitions than that. For how else will I really fulfil the mission for reducing plastic waste where it actually makes a difference?
Making recycled plastic furniture
Specifically, I’m looking at making furniture from recycled plastic.
Right now, there are some concerns that outdoor recycled plastic products from less qualified manufacturers are creating other environmental problems.
Some products are not lasting as long as promised, and/or resulting in degrading microplastics. Some of those issues are related to the beating these products take outdoors in the elements. Of course, the better manufacturers have overcome these challenges even so.
However, if the recycled plastics infrastructure in Canberra is getting a $25m upgrade, there should be cleaner plastics available locally for recycling – as well as a potential bottleneck with no demand.
I think that I should be able to take some of their less valuable plastics like PP (#5) and PS (#6) and turn it into something nice like furniture that will not have to stand-up to external environmental factors the same way.
And I think there could be a demand for Australian made, recycled plastics indoor furniture too. Right now, most furniture of any kind appears to be imported and cannot be recycled. The supply chain bottlenecks from Covid are making these foreign dependencies obvious, and when local jobs are in need, more people want to support local businesses too.
So, with grant money readily available right now for business ideas like mine, I think it’s time to push forward and to take more strategic risks.
How do I know if I’m overextended? For me, it’s when I make too many dumb mistakes.
Yesterday for instance, I managed to drop off the wrong order to a customer. Then today I switched some items on an invoice and had to stop by a second time to give them the corrected version.
Last week, I managed to produce a whole batch of lip gloss with the wrong colour forcing me to throw it all away.
All of these mistakes cost me valuable time and sometimes money – both of which I am very short of lately. My challenge is that every time I look up to be more strategic, I tend to make more of these mistakes as the maker, account manager and admin person combined.
I’m about to get a tiny break though – well, sort of. I have a supply bottleneck right now with the pumps for my aluminium bottles. Thanks to Covid, they won’t be restocked until late August/early September. This means that I have to actually slow down my new sales activities to ensure that I don’t run out of stock for existing Harvestcare clients.
So, for the month of August, I’ve decided to refocus on my recycled plastic work where there is no shortage of free, local materials. These products cost me so little to make (except for time) in comparison to the Harvestcare line. And therefore, if I can perfect the technique so that I can do things faster and more consistently, it can help from a cashflow point of view too.
Stretched across two product lines
With my making and sales activities ramping up for the recycled plastics products under The Refoundry logo now, I’m completely overextended at the moment as neither are at a business as usual state yet.
I’ve also just started doing interviews again for my podcast which has taken a break for the last month due to difficulties in scheduling guests during the end of the financial year. While that particular work does run fairly well now, it still takes about 8 hours of my time per episode (down from about 20 hours).
I’m afraid that something like the podcast might have to give soon. While my work capacity is far above most people, even I am struggling right now. And honestly, I just don’t have the time or money to make all of these dumb mistakes because I am overextended.
Now in our fourth month of selling the Harvestcare brand, I’m constantly being surprised by who is my customer. Of course, the original plan was target hotels and tourism places when I pivoted during the Covid lockdown to what I thought would be a direct to consumer model. That too has changed.
It’s proven to be hard to sell directly to consumers with a “Made in Canberra” brand without spending a fortunate on advertising and even that hasn’t been that great of a return on investment so far. Then there was the free delivery in the ACT offer which has also costed me a lot of time and petrol despite the higher margins.
So a while ago, I redirected my energy more towards growing my stockists. I thought that I would be able to target natural health stores fairly easily. However, they have actually proven to be the hardest ones to get into so far. One said that he didn’t think his customers would buy my products, and didn’t answer my question when I asked why.
As Covid lockdowns are again in parts of Victoria and News South Wales, potential retailers at gift shops are still being super cautious right now as can be expected. Some have told me that it’s also still quite slow even during school holidays.
So frustrated, I’ve been trying other channels over the last few weeks. I never pictured the brand getting into IGAs or Capital Chemist, but somehow it has happened, and I’m extremely grateful. They say that they and their customers want to support local businesses, and that’s why they said yes.
The good thing is that there are quite a few independent chemists and supermarkets that could say yes now that I’m targeting them.
It’s it funny. I guess I really didn’t know who my customer is. So, it’s good that I kept trying.
This week, the Federal Government announced a major investment into recycling and waste management infrastructure – a promise that was made in the 2019 election campaign. It’s great to see this finally come to light, and yet I think it still ignores the coming recycling bottleneck.
There certainly are some gaps in the infrastructure in Australia – primarily in our ability to process separated materials into an useful form again. This has been done mostly overseas up to this point.
However, with the 2021 Waste Export Ban quickly approaching, many of us can still see the recycling bottleneck getting bigger, and it will NOT be fixed by investments into infrastructure.
The Recycling Process
Let’s think about the recycling process for a moment. For the average consumer, it may appear to end when they put something into their yellow bin. However, that’s only the start of the entire process.
Australia already has sorting facilities in most parts of the country. This is where the various materials are separated by machine (and often times people) into piles that can be bundled and resold to buyers – usually overseas.
The most valuable plastics are clean, single-types of polymers that come from the container deposit schemes and manufacturer off-cuts. The value of the rest of it to buyers depends on how well it can be sorted into individual plastic types and the amount of contamination in it from things like food, debris and even nappy poo.
At this stage, the material buyer needs to clean and then process the material. This means melting it down and then reforming it into flakes, pellets or something like this to become the base material for manufacturing again.
Current Capabilities in Australia
As mentioned, we do have plenty of sorting facilities in Australia – although some struggle to sort plastics efficiently into the different types. We also have plenty of plastic manufacturers in this country with additional capacity – especially after the auto manufacturing industries closed here. We do lack processing plants though, especially for food-grade plastics, and I can see the government investment being useful here.
Nevertheless, some of the current manufacturers are also able to process the plastic. Great companies in Australia like Replas, Closed the Loop and Plastic Forests can take highly contaminated plastics and make it into something useful. These are the companies that are using the plastic from Redcycle bins that you see in Coles and Woolworths, and they too have capacity to grow.
So, if these types of manufacturers already exist, why are we still sending so much of these materials overseas, and how will this government investment make a real difference?
The Recycling Bottleneck
The real bottleneck of the entire recycling process is the lack of demand of recycled plastic products.
Consumers can put their plastics into yellow and Redcycle bins. Council service providers can sort it into various types. Existing manufactures can process and make many products from this waste. But at the end of the day, someone has to buy it. Otherwise, it will just pile up on a warehouse rather than in landfill.
Essentially, there are not enough buyers of these products!
Where Government investment can make a real difference
It’s been an ongoing narrative at the Council, State/Territory and Federal level that they need to change their own procurement policies to help this recycling bottleneck problem.
After all, governments are some of the largest buyers of products like bollards, outdoor furniture and playground equipment, decking and fencing – all common products already on the market made from mixed recycled plastic. And yet, it has been in the “too hard” bucket up to this point.
There are precedents for how this can work in many other places. One that I am most familiar with is with US Government procurement requirement to purchase recycled office paper in all of the agencies. I was a procurement officer for the US Air Force at the beginning of my career, and this requirement showed me how the government could influence an entire marketplace to become more sustainable.
The Environmental Protection Agency issued the first guidelines to agencies in 1990 after they and others were successful in creating internal recycling campaigns for office paper. They quickly realised that they needed to help close the loop by buying the very products that they were collecting.
And because the US Government essentially bought 2.5% of all the office paper in the country, they instantly created a more sustainable, competitive marketplace for recycled office paper overnight – just with this one decision.
Did it cost more for recycled paper than virgin? Initially, yes. However, that quickly changed as the demand went up and more competitors started offering recycled options. That’s the power of government spending. It can literally change markets overnight if used in this way.
Recommendations for Government
Rather than using this modernisation fund completely on capital improvement projects, the government should also consider the downstream impacts that they are creating with the export ban and infrastructure that already has more capacity than demand.
Instead, wouldn’t it make sense to spend a little bit more on a longer-life, recycled plastic bollard now rather than wood? This investment will still create more jobs, but at least we won’t see stockpiles of processed material with no place to go in a year’s time.
After all, a more efficient waste management and recycling system will only create a bigger bottleneck until this material has some place to go.
I was able to get into two new retailers this past week with the Harvestcare line. However, my brain keeps asking the question, “Am I really making a difference in reducing plastic waste with this brand?”
When I started working on a body care line, it was to replace the single-use plastic in hotels. Of course, most hotels are still in hibernation. And so the Harvestcare brand is a consumer pivot during Covid. While I know that it’s good for the consumer and the environment, I don’t really feel like I’m making that big of a difference on the plastic side.
In the meantime, while I was doing sales calls this week, I actually found a retailer that preferred my recycled plastic jewellery products over the body care line. It was just my words in passing as I could see that her interest was not there. So, I showed her some pictures of some things I did with recycled plastic. She said that she wanted the products right away in prep for Father’s Day.
So, on top of selling and fulfilling Harvestcare orders, I’ve been melting plastic again. I quit doing this a few months ago because I was so frustrated with the results, but now I realise that I need to push through the learning curve to really demonstrate recycled plastic’s value – that it can be used for far more than just outside furniture and bollards.
Plus, if I can pull this off, I can sell products that cost me little more than time to make – unlike my Harvestcare like where I have a lot of cash in inventory.
So far, I’ve made a lot of mistakes – again! But things are looking better as I experiment with a retailer customer and deadline in mind. I hope to have access to a friend’s shed while they are away on school holidays so that I can try out some of my bigger project ideas. I just need a place where I can make a mess first.
So, back to melting plastic. If I only use these to show people that used plastic is a great resource, then maybe I can make a small difference in reducing plastic waste now that leads to bigger things later.
I say “active” as I already had the hotel pilot scheduled for back in April, but that was is still on hold until their occupancy returns to normal. What I have found is that the smaller venues like at bed and breakfasts locations are already full again.
And so, I just received my first “active” hospitality order from my friends at Tallagandra Hill Winery. They have three stand-alone cabins on their site.
And while, I really want to eventually sell the single use, aluminium tins in the longer term, it’s not profitable yet until I can really get significant scale. So, I am glad they choose the big bottle option instead for the moment.
Here’s to more business as the Covid-19 restrictions lift and people start travelling again to boost the hospitality industry.
How many mistakes can I possibly make on the same products? Let me count the ways.
As this is the first product that I have ever made from scratch myself to resell (the others were designed by a contractor), I don’t think I could possibly stuffed up in more ways.
Some of the lessons this week:
1) If I’m going to use unrefined (raw) ingredients, I have to be able to expect variations.
If you can see the whiter bits in this block of unrefined shea butter below, you’ll know that I had to change my recipe to accommodate it. This also means I didn’t know that I had to adjust for this until AFTER I made a batch because it takes a while for the product to settle.
Long story short, more money, lost time, and lost ingredients, but this unrefined version is still better for you.
2) Not all boxes of the same size, are actually the same.
Below shows to bamboo boxes side by side. I bought them from two different retailers to act as display boxes for my new hand balm products. However, you can see the box on the left can easily hold six tins, while the other one can only hold five because of how they are made.
3) Yellow orange to you is not yellow orange to me
I have been struggling with getting the colour right for our peach flavoured lip gloss as it looks too much like the watermelon colour that I’m using. I hope that the third order is the charm as I reckon that their formulator must be coloured blind as they all look almost the same.
Can you see the difference below? I struggle to do so.
4) More mistakes with labels
The labels have finally come in, but the backs of the lip gloss are hard to read. This is my fault as I was in a hurry to redo them, and I squeezed the lines to make it fit with a 6 pt font when I had to reduce the label size to fit the smaller sized tins.
Unfortunately, it’s just going to have to be good enough. Luckily I only ordered 100 units, and I’m hoping that the new blank labels and laser printer will allow me to become less dependent on suppliers for these in the future.
Despite all of these issues, I managed to get my first order to a retail customer on Monday. It wasn’t without other mistakes, but it was pretty good for my first go as a product maker.