With my office full of hand and body care inventory, I’ve decided to pivot again. This time, I’m pivoting from a Business to Business model (B2B) to a Business to Consumer model (B2C).

The reality is that I really don’t have a choice as the travel industry has come to a screaming halt without an end date and hair salons are also struggling to stay open. I’m not even sure if my few retail customers will honour their original orders at this stage.

So, I’m pivoting and I finally have everything I need to do so except for my website which I’m still working on and will be located here when ready. Doing a B2C model will require a lot more work for selling and shipping, but right now my time isn’t worth anything. Therefore, I might as well give it a go.

After all, that back-up plan I had about finding a job if I couldn’t make it work as an entrepreneur isn’t looking very good right now either. So, I pretty much have no choice now. It’s either pivot and try to do something regardless of this crazy world or risk losing everything.