But I don’t want to do any marketing, I just want to make my product

I’m again at a writing conference today. There are some incredibly, talented people here – many that put me in complete awe with their imaginations and writing skills. However, the repeated thought that I hear over and over is that they don’t want to do any marketing. They just want to write their books.

It’s such a strange industry for that reason. I mean – how many people would create a product or service without considering the need to sell it at some point?

The publishers are “betting” on new and emerging authors much like venture capitalists bet on start-ups. Most of their investments will not pay off, but they’ll continue to add new talent to their portfolio as old ones die off in hopes of that one unicorn or new best-seller will pay the bills.

If authors want to increase the chances of their book being that best seller, they’d do themselves and their publishers a huge favour by accepting the fact that marketing is as much a part of the job as writing the book.