We continued to finalise Product #1 today. Between emails though, I spent most the day rereading the advertising classic “Ogilvy on Advertising.” It was written in 1983, in the days when television advertising was king. Nevertheless, many of the truths about advertising remain especially copyrighting.
While my To Do list is long, I think that it’s really important that I take some time out weekly (if not daily) to download new ideas and information. Fortunately, this is one good habit I enjoy.