Simplifying my brand strategy

I decided to simplify my branding strategy. Rather than promoting each product’s brand individually, I will only promote the brand line itself. Otherwise I think it might get too confusing for the customer. Good thing I made this decision before all the design work was done on the products. I’m sure that I’ll find some other good use out of the logos I’ve already had designed.

Told Manufacturer #1 that I would be back in touch when I have all three draft designs done so that they can give me a proper quote on all three. Once contracts are signed, they need between 5-10 days to update/test the designs (apparently called the DFM process) and to produce a 3D print prototype. I need at least one prototype ready for a grant that I’ll apply for next month. It would be great to have all three.

Picked a company name

After considering a huge number of potential corporate names over the last 24 hours, I finally picked one: The Refoundry. I applied for a sole trader ABN just so I could get the domain names.

Met with a friend of mine that works in the building industry and asked her about products that might be better in recycled plastic rather than wood or metal. She pointed out quite a few, but we both know that other manufacturers are already making these. She did like my consumer product ideas though.