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Tammy Ven Dange

Tammy Ven Dange

Executive with a Cause

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Why I Choose to Wear an Uniform

2 June 201925 June 2019 Tammy Ven DangeBranding, Decision Making, Expenses, Logo, Marketing, Simplifying, Uniforms, Write-offsLeave a Comment on Why I Choose to Wear an Uniform

As I start my new business, some people may think it’s odd that I’m planning on wearing an uniform.  Yet to me, it’s a no brainer.

In my last job, I was the only employee in the organisation that did not have an uniform requirement in my employment contract.  However, I chose to wear one to help some of the team dynamic issues that existed when I started.  This one decision alone seemed to fix the main problem almost immediately.  And yet, I continued to wear an uniform everyday for the next few years until I left the organisation.

Practically, it made sense while working in an environment with animals. I preferred to save my suits from puppy pee and cat fur which seemed to cover my clothes most the time.  However, I soon realised the value in the brand recognition from wearing an uniform too as I never had to tell people where I worked.

Furthermore, by wearing an uniform, I basically mimicked the successful behaviour of many well-known people by eliminating one decision that I needed to make every day – what to wear. I had forgotten how liberating that was since my old military days nearly twenty years before this one.

So now as I start my next business, I purposely plan to wear an uniform every day because:

  1. It’s cheap advertising;
  2. It eliminates one major decision I need to make every day – what to wear;
  3. It allows me to deduct the cost of my clothes and laundering;
  4. It reduces my personal costs to keep a more diverse wardrobe;
  5. I don’t have to worry about ruining my good clothes while working or installing my products (or if I want to pat a dog!); and
  6. Just importantly, I reduce that amount of clothing I need to buy and that will eventually go to landfill. This is something that is very important to my sustainable-focussed social enterprise.

So, next time you see me in my new business uniform, you now know why!

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Picked a product line logo

22 May 201910 July 2019 Tammy Ven DangeBranding, LogoLeave a Comment on Picked a product line logo

Finally picked a product brand logo from my design contest. I asked specifically for an original design with no clipart. Despite this, out of 144 designs submitted, probably 95% were in fact clipart. Ugh! The good thing was that the few original designs submitted were actually pretty good with one clear winner in my mind. So, it was worth using this process again. My designer is from Serbia this time.

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Another logo contest

18 May 201910 July 2019 Tammy Ven DangeBranding, LogoLeave a Comment on Another logo contest

Started another online logo contest for my first product line brand. Also asked my other corporate logo designer to do the business card design for me. This is the fun stuff for me!

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The stars are aligning for my next career move

15 May 201910 July 2019 Tammy Ven DangeBoot strapping, Funding, Job Search, Logo, PurposeLeave a Comment on The stars are aligning for my next career move

Interesting day – 1) I sold my investment property so that I now have some cash to invest into this business; and 2) I received a rejection notice for the last job I interviewed for about a month ago and was promised a second but was ghosted – so fucking unprofessional! I feel like this day has just confirmed my path forward as an entrepreneur (again). And I truly hope that was the last job I ever apply for.

On a different subject, I also selected my new corporate logo from the online design contests. So many great ideas came from this process. My designer is a woman from Bangladesh.

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DILO 13/5/19

13 May 201910 July 2019 Tammy Ven DangeBranding, Job Search, Logo, Market Research, Product Validation, PurposeLeave a Comment on DILO 13/5/19

Posted a design contest on DesignCrowd.com for my new corporate logo. I hope this results in some good work. I chatted with an university teacher about a month ago to do something similar locally, but she never responded to my emails afterwards.

Spoke to a friend about my product ideas. She really liked Product #3, and offered to make an introduction to a group of people that were likely to buy it. I told her it was too early right now as I just came up with the idea the night before, but I’d love to grab that contact later when I have something to show them.

My brother sent me a link this morning for the CEO job at the Humane Society in Oahu. Hawaii has always felt like a second home to me and the problems they are experiencing there are similar to the ones I dealt with at RSPCA ACT when I started as the CEO there. In many ways it feels like a dream job – except I don’t want just another job for the next 4-5 years. I want something that has the potential to challenge me for the rest of my career, and I feel like my new business can provide that. So, I can’t believe I’m doing this, but I won’t even apply.

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