Pivoting again

With my office full of hand and body care inventory, I’ve decided to pivot again. This time, I’m pivoting from a Business to Business model (B2B) to a Business to Consumer model (B2C).

The reality is that I really don’t have a choice as the travel industry has come to a screaming halt without an end date and hair salons are also struggling to stay open. I’m not even sure if my few retail customers will honour their original orders at this stage.

Introducing Harvestcare

So, I’m pivoting and I finally have everything I need to do so except for my website which I’m still working on and will be located here when ready. Doing a B2C model will require a lot more work for selling and shipping, but right now my time isn’t worth anything. Therefore, I might as well give it a go.

After all, that back-up plan I had about finding a job if I couldn’t make it work as an entrepreneur isn’t looking very good right now either. So, I pretty much have no choice now. It’s either pivot and try to do something regardless of this crazy world or risk losing everything.

Always be pivoting

They say as a start-up entrepreneur that you will always be pivoting. I can totally relate. I have five product lines ideas in progress right now in different stages of development.

At this point, I’m not really sure which one is going to make it successfully through the market testing, and so I’m trying to get through the processes as quickly as possible. The challenge with developing products rather than services is the time it takes to make it.

I have two product lines where I’m still waiting on samples, and I have another where I’m waiting for a potential business partner to say yes. I’m not the most patient person anyway. So, all of this waiting is pretty much torture for me.

At the same time, I have to concentrate on both short-term and long-term income. I can’t survive passed this financial year without personal income, and so I’m in a hurry more than ever to covert one of my ideas into cash.

Last night, I was going through some of my old journals going back to high school. Even then, I struggled with too much structure and lack of control in normal jobs. I had written down business ideas since university. It’s time to make something happen on my own.

Right now I’m dedicating to the philosophy of “always be pivoting” until I find that one door (or two) that finally opens.