In this episode of Plastics Revolution, I chat with Rikki Gilbey of WAW Handplanes based in Sydney, Australia. Rikki loved body surfing, and he realised that he could enjoy it even more with the handplanes that he made.
Before Rikki knew it, he was in business – first making his products from wood and later taking on the huge challenge of creating an entire supply chain just so that he could make his handplanes from ocean plastic.
Hosted by Tammy Ven Dange Produced by Jonny Puskas Theme Music by Joseph McDade All Rights Reserved 2020
This transcript has been modified for clarity.
T: Tammy Ven Dange, Host R: Rikki Gilbey, Founder of WAW Handplanes
T: Ricky, welcome to the show.
R: It’s great to be here, Tammy.
T: I first heard about your business through Louise Hardman of Plastic Collective. She was talking about one of the products that you’d done with Eco Barge. And I am very curious about your product called the WAW Handplane. Could you tell us a little bit more about what that is and how people use it in surfing?
What is a handplane?
R: Yeah, of course. So, body surfing handplane is essentially like a mini surfboard for your hand. And its main goal is to provide lift when your body surfing. So, it brings your body up onto the water’s surface to reduce your drag making it much easier to surf, to go faster right away for longer and makes the experience that much more fun.
T: Is this a popular sport in Australia?
R: It used to be a popular sport in Australia. Back in the 50s, 60s and 70s, it was all that anybody ever used to do surfing wise. Everybody used to bodysurf, but then traditional surfing, as we know it, took over and surfboards became smaller and smaller, and people just started surfing. Body surfing kind of went underground for a little while.
R: But in the last decade or so, especially in the last five or six years, it’s really seen a big comeback here in Australia and noticeably overseas too – California, Europe, Japan. It’s all kind of popping back up again. I think people were just remembering how pure and simple it is to go body surfing.
T: I didn’t grow up on the ocean, but I have done a bit of surfing and I’ve done a little bit of body surfing. I have to say, it’s not that easy to do. I would suspect that your handplane would make it easier for people like me, though.
R: That’s the idea. So, it provides you with a surface area that you can kind of lean down into as you catch a wave and it just reduces your drag. So, it makes it much easier to catch the wave and then the fun begins.
T: When did you start thinking about making handplanes yourself?
R: For me, body surfing and hand planes came, excuse the pun, but hand-in-hand. They came together. I was working in a surf store part-time (Patagonia). And we had these handplanes come in from America.
R: As a surfer myself, I loved the concept of them. But I was a bit of a sceptic as to whether they would actually make much difference. So, I want to give them a go. The ones that we had come in from the surf store were $250 and something so small I thought I’d rather just try to make one myself as a carpenter by trade. I thought I’ll just make some out of wood. I made my first one, took it down to the beach and had a body surfing session. And yes, it just completely blew me away.
R: And so from that moment, I just progressively became more and more of a body surfer and did more and more body surfing and the handplanes came along with it. And then as soon as people started gaining interest in the handplanes as well, I thought of it as a business opportunity.
Turning a hobby into a business
T: Now, what came first? Did you have people asking you for the handplane first, or did you start offering it first to the market?
R: It definitely came from my love of the handplanes. After taking a few friends out to give them a spin and seeing the smiles on their faces after using them, I made up a bunch of boards. I think I made 18 boards in my first batch and then applied to go to a local market down at the beach at Manly Markets in Sydney. And on the first day, I sold every single board.
R: I think I was selling them for about $70 or $80 each at that time, and I sold every single one. And that really kind of inspired me thinking that, yes, people were interested in this type of thing. The sport itself is really, really fun. It’s really approachable for anyone who can swim, they can body surf. And people liked the product. So, yeah, the business kind of came from me offering it in the first place and then realising its potential.
T: That was definitely a good way to do some market research, as well.
T: Did the people see it and instantly understand what it was used for?
R: No, you get many comments with a handplane. Is this for your feet. Are they a fancy cheese board? Are they decoration? So, no. But once you talk about the concept of body surfing, that gets most people hooked in the first place to be honest – the simplicity and the fun of body surfing and then the aesthetic of the product itself kind of adds to the whole situation as well.
T: And so when did you start making the product to sell?
R: So, this was all back in 2014 when we launched the company, and that’s when I went to the markets for the first time with our first batch in 2014. And yeah, we started with all of the timber handplanes from thereon.
An eco-friendly business from the beginning
T: Now, what’s interesting about your company is that from the very, very beginning, it seems like you were concerned about the sustainability, even with the timber version of it. Do you want to talk about your “One handplane, One tree” program that you started?
R: Yes, absolutely. From the get go, I was very much thinking that if I was going to start a company, I wanted that company to be as sustainable as possible, especially if it was going to be a product based company. So, from the beginning, I brainstormed some ideas as to how a hand plane company can give back and can do something good in the world.
R: And as soon as I started to manufacture more of the boards, I realised that I was having to obviously buy more and more timber and source more and more reclaimed timber. And then as the reclaimed timber started to run a little low and I started to go for some more sustainable plantation timber, I realised I was starting to take trees. I was starting to buy timber that was from a tree, from a plantation that was cut down.
R: And so to combat that, I thought, “Well, why not? Let’s plant a tree for every board that we sell.” When we take a tree from a plantation, we get about 150 handplanes out of each tree. And with every handplane that we sell and sold, we planted one tree for that one. So, for every one tree that we took, we’d planted 150 trees in its place.
R: So that started from the very beginning, the “One handplane, One tree” policy. And we planted that through the Carbon Neutral Charity Fund, which is an organisation here in Australia that plant their trees in rehabilitated farmland, bird habitat and kind of carbon sinks and so forth.
Handplanes from ocean plastic
T: Are you still manufacturing here in Australia.
R: The timber ones, we do outsource them overseas now, only recently back in 2018. But our latest model, the Bad Fish Ocean Plastics model, that is made here in Australia.
T: Yeah. Let’s talk about that a little bit more, because that’s actually the product that caught my attention. In fact, after I did some research, I realised that we have a common contact with Mark Yates over at Replas.
R: Yeah, right.
T: He’s been a guest on this show before, too. So, why don’t you tell us a little bit about your Bad Fish handplane?
R: Where do I start? So, the Bad Fish concept came up in 2016 – the idea of making handplanes out of recycled plastics. When I came up with the idea, in all honesty, I thought it was going to be quite easy. I thought I’d just be able to purchase recycled plastic shred and buy a mould and manufacture the boards out of recycled plastics.
R: But as we learned along the way, there were many, many hurdles, many setbacks. I soon realised that no one else in Australia was doing what I was trying to do. And so, it inevitably meant that we had to set up an entire supply chain ourselves for the ocean material which led us all the way down the line – three years later, to the final launch of the Bad Fish.
Sourcing ocean plastic
T: Let’s break this down to a little bit more detail here. When we talk about the supply chain, you did mention ocean waste, where is that sourced from.
R: The beginnings of the ocean plastic that’s in our hand planes comes from the Great Barrier Reef here in Australia. It is collected by a group called Eco Barge Clean Seas based up in the Whitsundays. They have a barge where they go out to all of the islands around the Great Barrier Reef within their reach and clean the beaches and coastline of those islands of ocean debris.
R: They have a facility back in the Whitsundays where they then sort and process that material. We developed a system with them to sort, wash and shred the material down to a grade that is then clean and pure enough that can be then put through an injection moulding machine.
R: And the way that they shred it is through Louise Hardman’s machine – The Plastic Collective, the Shruder. So, they have one of those machines in their facility. Before it goes through the shredder, they do have to sorted into the types of plastic that we can use and then wash it thoroughly and then shred it down. And there were a few hurdles in amongst all of that as well.
T: That’s not an easy thing to do, especially with ocean plastic, a lot of it’s deteriorated.
R: Correct. Yes.
T: For a lot of people in fact, the only thing that they will recycle from ocean plastic is nylon nets because of that.
R: Yes. So, my original plan was to make the boards out of PET – plastic bottles – the thing that I hate the most in the world when I see them just wash up on the beaches. They seem to be everywhere. And so that was my initial plan. I had no background in plastics recycling or even plastics manufacturing at the beginning. So, I was quite naive walking into the whole project.
R: But after doing some research into PET, I realised it was going to be far too expensive and difficult to recycle PET from plastic bottles. There are lots of hurdles when injection moulding PET that we found out, and the machinery and moulds that are required for that were well beyond our financial scope.
R: So, then my next option was to look at nylon. As you mentioned, nylon is quite readily recycled. There are a few companies that do recycle fishing nets and that one thing which strongly appealed to me. But the issue with nylon that we faced is nylon sinks. So, fishing net, fishing line, all that stuff sinks in the ocean. And I was intending to make a product that is to be used back in the ocean for fun. And it would be my worst nightmare if it was to come off and get lost again back in the ocean. So, nylon, without adding too much extra stuff to it would have sunk.
R: Again, that then was scratched out. Which left us with what is actually the majority of plastics that wash up on the beaches. So, it’s all your HDPE, your high-density polyethylene and your polypropylene and some low-density polyethylene as well.
T: So, basically these are what? Milk bottles, bottle caps?
R: Yeah, bottle caps and shampoo bottles. Along the Great Barrier Reef, they get a lot of fishing boat waste – so like oil cartons, food packaging, plastic bags, buckets and spades, all that kind of extra stuff. So essentially it is most of what you would find if you’re walking along a beach and the plastics washed up. The reason it’s washed up on the beach generally is because it floats. So, most of what washes up, we can actually use.
T: Especially with a product that needs to float.
R: Exactly right.
T: Once you figured out that you can use this. You found a source of the ocean plastic. What did you do next?
First failed trial with ocean plastic
R: Just to backtrack a little bit, before we found Eco Barge, we had about 12 months of trying to locate a facility that would process ocean waste on mass. I wanted to make this a commercially viable business. So, I looked around for people in the industry of plastics recycling and plastics manufacturing and tried to find a company that would process the material for us on an industrial scale. And that didn’t really work.
R: We did actually find one company who was willing to attempt to process ocean waste for us here in Australia. But the issue was for them is they needed a very large amount of waste to put it through their processing machinery to actually clean and shred it down. And so we needed a minimum of about 1800 kilos of ocean waste to conduct that trial.
R: Then the next hurdle I found after that was no one was storing the ocean waste. Here in Australia, there is no use for it. No one was stockpiling it after it’s been collected and cleaned from the beaches. So, it is all ultimately sent to landfill, most of which.
R: And then I found an organisation here in Australia called Tangaroa Blue, and they had actually been stockpiling some of the waste that they’d been collecting from far north Queensland. And they had about 1500 kilos of this waste. With that, I organised for that to be sent down to this facility here in New South Wales where I am based, to try to be processed.
R: But the issue was once it all landed and got unpacked. This stuff had sat on the beaches for years. Some of it was very, very highly degraded material. The beaches up in Far North Queensland are not populated. And so this stuff had just been lying there for forever and ever. So, as soon as it hit any sort of industrial machinery, it essentially turned to dust.
R: There wasn’t much that we could do with it. That whole process took nearly 12 months to go through that and try and convince people to try it and get things transported and then ultimately ended in a big fail.
T: Was it a costly fail other than time?
R: I think I probably put no more than about AU$5000 into that initial trial. But, it was quite costly for me, as I am running my own business, and the handplane was my only and main income and we self-funded the whole project. So, although not (costly) in the grand scheme of things, it was still a blow for us for sure.
R: But having attended lots of sustainability and plastics recycling conferences and events, I got to know Louise Hardman quite well during that process and was aware of the machines and stuff that she was making and creating. So, then when we hit this hurdle, I reached back out to Louise and said, “Look, is there any way that we can get some of this material done through some of your machines?”
R: Then she advised me to get in touch with the Eco Barge Clean Seas. So, it was through her contact. They had recently acquired one of her Shruder machines, which had been funded by Coca-Cola Amatil.
R: And with that, I then connected up with Eco Barge, talked to them about what we were after, and they jumped at the chance. For them, it was heartbreaking to go and clean all of these beautiful islands of waste and then take it back and then send that waste directly to landfill. So, going from one environment to another, obviously better out of the ocean, but still just going into a hole in the ground.
R: When I said, “Let’s use it, let’s turn it into something good, something fun that people can use back in the ocean.” They loved the idea. So, it was from then our relationship grew and we developed a really nice system for cleaning and processing that waste.
Finding a manufacturer willing to use ocean plastic
T: OK. So now you have a raw material you can work with that you got from Eco Barge that’s sorted from the ocean. And then what was the next step?
R: The next step was then to find a manufacturer who was willing to use that shredded material in their machines. We managed to partner with Replas, who are Australia’s largest recycler of post-consumer waste, and now they are manufacturer here.
T: As I said, Mark Yates has been on the show before, and certainly he has some very innovative ways to take what other people would consider useless waste and turn it into products. So, I think he and a few other people have had to build machines specifically to do this. So, it’s great that you’re able to partner with him to do that.
T: How long did it take you from start to finish – from idea to actually having a finished product you could sell?
R: Two and a half years.
R: My naive self, back in 2016 when I started it thought, “Oh, well, it doesn’t take long to injection mould things. It will be done in a few months. I’ll launched this summer. As it turned out, there is no other company that we’re aware of doing this in Australia, using Australian waste, recycling it here in Australia and manufacturing it here in Australia.
R: And so just the fact that we had to create this supply chain along the way really kind of slowed the whole process down. But it is something now that we are extremely proud of and happy to be able to say that we’ve done it.
T: Yeah, for sure. And you should be.
R: Thank you.
More about Rikki
T: Rikki, I want to go back a little bit and talk about you for a moment.
T: What made you so interested in sustainability side of business? Because you could have easily made handplanes with plastic. You could have easily done so with a wood. But you certainly have taken more of an eco-friendly way of doing it, which has cost you money to do it that way, and it’s obviously a lot of time. So, what’s may do so concerned about the environment to go this route?
R: I would just never be able to do it any other way. Everything has to be something that will either not impact or positively impact the planet. As someone who grew up on the coast of England in Devon in the UK, I grew up by the sea. I saw the impacts of waste firsthand. I moved to Australia in 2010 and fell in love with the ocean even more and got really into my surfing and just the environment in general.
R: I spend as much time as I possibly can in the outdoors, whether it’s camping or in the ocean. And so just being personally aware of the impact of what people were doing, especially in mass production and manufacturing and plastics. And so that’s something that’s always just kind of angered me about the way that the world is run.
R: And so, when I decided to start a product-based business, I was just adamant from the start that I was not going to contribute to that problem with the work that I was doing. And obviously, just with the rise of knowledge and science around kind of our impact on the planet. It just seems normal and expected that we should all be taking this extra step to make things and do things in the most environmentally aware fashion as possible.
From side hustle to full time employment
T: So this is taken you to where you are now. You did mention earlier that you’re a carpenter. You work with WAW – are you doing that specifically as a full-time job? Or is it just a side hustle for you?
R: WAW Handplanes is my full time job. We launched in 2014, and then I went full time on it in 2016. When I first started the Bad Fish recycled ocean plastics project, I realised that if I was going to make this company work and especially this project work, I needed to put all of my time into. It was very time consuming, very passion driven. So, I was very happy to put a lot of time into it.
R: It was a struggle for the first year or two to make it all work. But I would never have being able to get to where we are now without having made that leap and put the time in it at that time.
The straps are also eco-friendly
T: So now that you have two major products, I don’t think we mentioned the fact that even the strap is – I think it’s recycled neoprene. Is that right?
R: Our straps for the handplanes, they’re made out of you Yulex Pure, which is a plant based bio rubber. So, it’s all completely plant based, biodegradable over time. And the Velcro on our straps is all recycled plastic bottles as well.
T: So the entire product that we’ve made is sustainable in some degree?
Future plans for WAW
T: What are your future plans for the business and future product lines?
R: So, the kind of blessing and the curse of plastics manufacturing is it’s very quick and easy once you get the moulds and stuff set up. So, now that we have a supply chain set up and we can actually kind of make whatever plastic products that we want to. So definitely looking at expanding our product line, going into new markets, using recycled ocean plastics.
R: I would love to establish yes supply to other companies who were willing and wanting to make stuff using this waste material – so being able to supply bigger organisations with it. And in order to do that, we would need to expand the processing side of what we’re doing with Eco Barge. To do that, we would like to try to modularise the system that they have created into something that can be transferable and deployed elsewhere.
R: Hopefully (it will be) something that would fit into some sort of container sized space that then be deployed at councils and beach clean-up groups around Australia and the world – similar to kind of Louise’s concept and just give power to the local people to collect and process their waste and provide them with a economical output that will then be bought by companies like us.
R: So definitely looking to expand in that sector. But my heart will lie with body surfing. And so, we’ll also be sticking with that and seeing if we can put into any new products into that industry as well.
T: Well, certainly the program work that Louisa started is huge.
T: And it would be interesting to see how the buyers of this plastic can contribute to that supply chain as she sets up rural communities that have no waste management system. She puts in place an opportunity for them to sell the shred. So, yeah, it will be really interesting for companies like yourself to see if you can create a demand for it which is obviously the most important part of it recycle a product, it’s not completely recycled until you actually do something with it, right?
R: Well, exactly right. I think there is a kind of misconception here in Australia that a lot of people are recyclers, and a lot of people do great work in that they sort out their rubbish and put it into a recycling bin. But in my opinion,
“You’re not a true recycler until you buy it at the other end as well, to create that circular loop.”
Advice or Request for Listeners
T: Ricky, do you have any advice or requests for our listeners if you are starting a business?
R: If you are starting a business,
“ I think having sustainability in mind from the get go and having an issue in this world that you would like to try to solve or help – having that in mind when you start a business and making all of your business decisions around that issue or that problem and focussing initiatives on that – down the line, you’re going to be leagues above of anyone in business who’s your competition who’s just in it for the profit? So make the effort to do good, and you will be rewarded in the long run. And if it’s something you’re passionate about, just don’t give up.”
R: When I first started WAW, someone once told me that the businesses that don’t make it in the first five years are those that give up, which is true. There’s so many ways, so many times along the way when you’re starting a business where things are seemingly too hard and too difficult and too expensive. Those that succeed are the ones that don’t give up.
R: We hit so many hurdles with this plastics project of ours. And I pushed and pushed and pushed and pushed and refused to give up along the way. And it rewarded us in the end. And, you know, we’ve recently just won a big competition with the National Geographic for the Bad Fish. And so getting that kind of global recognition is incredible and it’s all just through passion and perseverance.
T: Congratulations on that award.
R: Thank you.
T: And well deserved. Well deserved after all the things you’ve had to go through just to make that one product.
Contacting WAW and Rikki
T: If our listeners wanted to contact you or are maybe purchase one of your products, what’s the best way to do that?
T: I’ll make sure to put all those links into our show notes and into the transcript so that people can easily find it.
T: Ricky, thank you for all the work you’ve done. It’s clear that you have a heart for sustainability and for surfing in the ocean. But the fact that you’ve gone through so much trouble to try to make a new product out of ocean waste is just a testament to how large that passion is.
T: A lot of people, as you say, would have given up long before they got to the final product. So, congratulations on doing that. But also thank you for caring so much about the environment and also creating a template for what other businesses can do if they’re really serious about trying to use ocean waste as one of their materials for their products.
T: So, congratulations on doing that, and thank you for your efforts.
In this two-part series, I’m chatting with David Hodge, the Managing director of Plastic Forests based in Albury, Australia. David entered the plastic recycling business about ten years ago and his business created the first ever commercial process for cleaning contamination from recycled plastic films without water.
Today, the company is truly a circular recycler of industrial, agricultural and even consumer plastic waste, and we’ll explore how David and his team got here.
I hope you enjoy this two part episode of Plastics Revolution with David Hodge of Plastic Forests.
Companies, Organisations and Products Mentioned in this Podcast:
CEO @ The Refoundry – helping Mother Nature by making great products to reduce plastic waste | Host of Plastics Revolution podcast | Paddler of Boats
Full Transcript of Original Interview
This transcript has been modified for clarity.
T: Tammy Ven Dange, Host D: David Hodge, Managing Director of Plastic Forests
welcome to the show.
D: Thank you
very much for your time today. I’m looking forward to it.
T: So, tell
me more about Plastic Forests.
D: Plastic Forests started quite some time ago, like all overnight successes. It probably started more than 10 years ago when there was really two groups experimenting and trying to find ways to recycle contaminated plastic films. And the two groups met and formed Plastic Forests.
D: And so we
began commissioning the factory in 2011 after really experimenting at a lab
scale and then in a preproduction scale. The technologies that we thought would
work in dry cleaning, contaminated plastic films or soft flexible films and predominately
the early days were spent with agricultural films and also post consumer films.
D: And from
there, it was really just running into problem after problem. All the unknowns,
complete failures for quite a number of years of what we thought would work on
an industrial level just failed miserably. And then a number of the original
people that were involved sort of moved on to other things because the
innovation road is one that is not for the faint hearted.
D: I liked it when I heard Rupert Murdoch interviewed during the global financial crisis. And the reporter asked Rupert Murdoch, “How would you define success?” And he said that will be easy. He said, “It would be the last man standing.”
D: And really, that is in most journeys. So we persisted
with the dry cleaning technology. And, it took quite some time. And in many,
many millions of dollars later to have a stable, workable system where, in
essence, what we’re taking is really big pieces of plastic. And some of the
sizes of the plastic can be very large plastic bags where you put like a double
bed in – a very, very large, two meters by two meters type sized plastic bags
or even larger.
grain bags. Grain bags – that’s a plastic bag that weighs 200 kilos, almost 500
pounds, and getting that into a small five cent piece, nickel-sized piece of
plastic that you could then clean effectively on both sides and move it through
multiple machines going from a big piece of plastic to a small piece of plastic
and decontaminating it.
D: So, it moves pieces of plastic around at about 19,000 to 20,000 pieces per second from one machine to the next machine. And hence that was a lot of the very early problems – being able to move from one machine to the other effectively. Where traditionally people would whitewash plastic, and it’s fairly easy to move a trough of water containing plastic in it. It’s a lot harder to move plastic by air.
What are Plastic Films?
break this down a little bit for our listeners who may not be so familiar with
the plastic manufacturing process. Now, when you talk about film, you did
mention some examples of the kind of film that you work with. So, we’ve spoken
about the bags that a mattress may be in. We’ve also talked about a grain bag,
which is more industrial, but very heavy. Are there other types of products
that plastic film is used for?
definitely. People in the house – so that the post-consumer film, which
actually deals with an individual would be everything in your kitchen. So when
if you think about it, you’re going to make yourself a sandwich, the bread bag
is a plastic bag. If you then go and get some sliced ham, that’s in another
plastic bag. If you then go get muesli (granola) bar, that’s in a plastic bag.
If you have some crisps or chips, that’s in a plastic bag, a foil lined plastic
bag. So, all those types of plastics, they’re called soft plastics or
flexible plastics. And that’s at the consumer level what they would use in
D: Then at a business level, we would see it wrapping pallets. So, on trucks that contain cardboard boxes that were being forked on and off a truck. They use a lot of plastic shrink wrap – stretch wrap to stabilise the transport of pallets on trucks.
D: And then you’ve got plastic that’s used in food manufacturing. And again, lots of plastic bags that contain food to keep it safe so that it comes in contact with a surface which doesn’t contain any contamination at all, like in the chicken factory, for example.
Making Plastic Forests Products
T: So you
deal with both industrial and consumer good, soft plastics basically. And then
you’re processing them to some other product? Is that right?
D: Yeah. Where a vertically integrated business so we can take material that’s highly contaminated and then decontaminate it, clean it, and then we can either turn it into resin which I think it’s also referred to as noodles overseas – small chickpea like pieces of plastic. That’s generally the currency of the plastics industry.
D: That’s what you need to put in an extruder. An extruder is designed to melt that plastic and squeeze it through and to make various products, whether it’s a case for your iPhone or whether it’s another plastic bag or whether it’s a shampoo bottle. That all starts off as resin and then gets melted down into the object. So, we’re able to make the resin. Then what we’re also able to do is make a range of finished products.
D: We have a number of different production lines that do that, and we make a number of different products. We started off making sheet products or flat-based products, products like garden edging that were, say, three millimetres thick and then all the way through to underground electrical cable cover, which is a heavy plastic covering. It’s about six millimetres thick. I don’t know what that is in inches, do you?
T: It’s small.
D: A quarter of an inch, something like that for
our imperial listeners. And so that goes over the top of high value underground
assets, predominately high voltage electricity that’s buried underground in
conduits that might be buried 2 meters or 6 feet under the ground.
D: And then, 600 millimetres or two feet above that, there would be this heavy protection layer so that in five or 20 years time, if somebody was coming along with an excavator or a backhoe and they were then digging to put it into another channel or pipe, that they wouldn’t go straight into the high voltage of electricity cables and obviously kill themselves and then cause potential massive danger to other people around them.
Contamination in Plastic Films
you’re talking about the usage of these basically waste materials, I think a
lot of people are not aware of how difficult it is to actually prepare soft
plastic for reuse and you mentioned contaminants before. Can you talk about
some of the contaminants that you might see in the products or I guess it’s
basically plastic rubbish that you receive from various entities?
D: Yeah, it
is. We take on board various sources. Up until the last 12 months, we would
generally focussed on what we call large mono streams. So, a large mono stream
might be, say, in the agricultural sector what they call silage on, which is a
very thin plastic. It’s only about 10 10 microns think. It’s very, very thin,
and they use that to wrap hay bales.
D: And it’s
generally that light green, big bales that you see if you’re driving along a
country road and you look into a farmer’s paddock. You see these big green bales
that are about 3 or 4 feet in diameter. And that particular film contains
things like rocks and obviously hay and seeds. And, sometimes it can contain high
contamination like pieces of granite rock. Or it might have a piece of steel
implements or the like.
D: So, we’ve
got to decontaminate that, and then we are left with a pure almost mono stream.
So that’s all but the LLDPE linear low density polyethylene. And so that’s one
stream of contamination would be like bread bags. So, we work with a bread
manufacturer and all the unsold white bread comes back to the factory, and then
from there they debag it. The plastic bags are cut off by automatic machinery
on a conveyor belt and all those plastic bags are then bailed up and then sent
to our plant.
D: So, the
contamination that we get there is breadcrumbs, bread tags and highly printed
plastic film. It’s got a lot of ink on a bread bag advertising whatever bread
it is. So, it’s not generally contaminants, but a lot of ink. That makes a very
low-quality plastic resin because of the high ink flow on it, but that sits as
the types of contaminates that we’re dealing with there is removing the bread,
removing the tags.
D: Then there’s also the wet customers. So, we
have done a number – like McDonald’s supplies whether it be beef, chicken,
pork. And so when that when those bales come to us, they generally have a lot
of moisture. They might have some fat residues, blood residue, meat residue
that’s involved with a plastic film. So what we’re doing then is we’re
obviously removing that contamination. And then again, we’re left with a very
large mono strain. In that case of LDPE, this low-density polyethylene. And so
we can string stream that up.
The Challenge with Household Plastic
recently in the last twelve months, we’ve been working with a number of groups
to receive plastic films that have come from household. They’re generally a lot
of multilayered films. That we can’t process back into to resin to be then
blown back into film or what have you. So, we use those products, and we
introduce them and we mix them down and we blend them with other generally
polyethylene plastics to make bigger, thicker things.
D: So we brought out a product called a little Mini Wheel Stop. It’s about a foot long. It’s 300 millimetres, about two inches high. It’s got a double-sided industrial adhesive tape. It’s a mixed waste plastic film product, which is we believe, one of the first ones that you can put inside your house and in your garage or your carport.
D: You don’t
need any tools. You don’t need any rock bolts or electric power tools to
install it. You just peel off the double-sided industrial adhesive. You put it
in the correct position. And when you drive your car into the garage, it’s just
meant to be a little bump stop so you don’t hit the kids bikes in front of you
or touch your car up against the wall of the garage.
D: It’s a
nice, simple product, and it forms a practical purpose. It’s a good use of a
waste stream. It’s up cycling it into something that’s going to create some
value and last and not get burnt or turn into fuel or end up in landfill.
D: Yes. We work with the Redcycle program, and we also work with the Plastic Police program and they engage with us in a predominately consumer based films.
T: For those
people that aren’t aware, here in Australia, we have a soft plastic program
through a company called Redcycle, and they’ve partnered with at least two of
the major grocery chains here in Australia. And they allow people to bring
their soft plastic to those grocery stores, and then they collect them and then
pass them on to people like David here to turn them into something amazing.
The Dry Cleaning Process for Plastics
T: David, you just made that entire process sound
amazingly simple. And I know that you have some unique technology, and we kind
of went over it at the very, very beginning. But I think that for most people it’ll
just go over their heads.
talk about the dry cleaning process that you use to clean up this contamination
we just went through, because I know that’s really unique and it just sounds
too simple when you’re just talking about it, but I reckon it’s probably pretty
D: Yeah, we did start that a long time ago. And
the reason why is that people weren’t recycling contaminated plastic films. So
the plastic films that we were getting were predominantly post-production – edge
trim from a company that’s actually making the plastic. So, it’s clean and it’s
in a factory and it hasn’t been used. So that’s the post-production or it was
D: So again,
it was clean in the sense that it had wrapped a pallet, and it was on a truck,
and it might have a paper label on it. But the types of films we were looking at
– this post-consumer and post-food production and post-agricultural production
are highly contaminated. And what we realized was, is that if you’ve got 10
microns of plastic, you’ve got maybe 30 microns a contamination. So, you’ve
actually got more contamination than you’ve got plastic.
D: And what
would happen historically and the reason people wouldn’t recycle the
“flexables” is because, through the wet-wash system, you would overload a wet-wash
system. And there is just so much contamination. There is just so much material
coming off that it was ineffective because then you had so much water then to
remove from the plastic.
D: So plastic and water don’t go well together when you’re trying to make resin and you’ve actually got an end product. So we thought, well, what’s the water actually doing? The water is, in effect, carrying off or removing the contamination. So we thought, well, ask a better question, get a better answer. “Could we use air, heat, friction? A mechanical means to be able to do that effectively?” And that was the question, the journey that we’ve been on to do that effectively.
D: And we
can in the majority of cases. There’s some plastic contaminated plastic film we
can’t. For example, we’re working with a chicken manufacturer, and they had a
honey soy syrup that they would put onto the chicken fillets, and then they
would then sell that through a supermarket outlet – so very, very sticky and gluggy.
D: Our process didn’t work well for something like that, but it works extremely well for the bread bags, which is a dry contamination. It works extremely well with the agricultural because even though there’s moisture there – because the plastic films have been left outside in the paddocks, on the farms – it’s easy for us to deal with.
D: So, yes, our journey does sort of sound simple
if you say it quickly. But to do it in an industrial scale, what we do to have
a plant, and depending again, the type of plastic. Again “soft flexibles” are very hard to shear
and size. So, taking a big piece of plastic and making them small pieces of
plastic, what energy is required in that, what types of machines and shredders
and granulators and the right combination of those machines.
D: And that’s taken a lot of trial and error. But there’s other machinery manufacturers in Europe that after 10 years, everybody will come up with something. They’re able to supply people with off-the-shelf, dry cleaning type systems. It’s just that we were a little bit earlier to the party, and we sort of built up our own system.
T: David, it sounds still very complex in terms
of what you’re doing. And it’s great to know that in Australia we have options
now for soft plastics to be recycled properly.
Why Start a Waste to Product Company?
talk more about you, because as I’ve done tons of research overnight to try to
find out more about you and the company itself. I was blown away with the
amount of information and news articles and videos and things about the
company, but there wasn’t that much information about you now.
must be something in your background that made you passionate about waste
because I could see that you’ve started at least one other waste company or “waste
to product” company in the past. Tell us more about you in terms of why did you
decide to go down this line of business?
D: I suppose it all starts a little bit in your DNA in the sense that my father is Scottish. And so I think the Scots tend to be a pretty frugal nation or personality by nature. And in the early years, I suppose we weren’t rich. And so everything had to last a long way. So I sort of brought up on that “you eat everything that was put in front of you” and this sort of philosophy so you don’t waste things.
D: So, I suppose later on in life – we live by the water here in Sydney, Australia. And, I find it upsetting if you go swimming and you come across plastic bags, or you go swimming and there’s a chip packet or a bottle that floats past you. So, I suppose even in early days, (I was) picking up pieces of plastic and putting them in my board shorts. And then when you come back to the beach, you put them in the garbage bin where they’re meant to be. They’re not meant to be in the ocean floating around.
D: So, I suppose that, and then back in 2004, I met Mike. And Mike was really passionate about recycling waste from a farm perspective. Michael’s from the bush…
T: Who’s Mike?
D: Michael Wentworth. Mike’s absolutely keen in all the engineering side of things. He’s with me and with Plastic Forests. And he does a great job in doing the engineering. I’m not an engineer, and Mike’s not an engineer per say, but he’s a lot brighter than most of them. He comes from a mechanical background, and the way in which he thinks and looks and solves problems is brilliant.
D: So, we’re
a good combination in that regard. Where we’ve very much got the same ideals
and goals and drives, and we can communicate about them obviously the way the
mechanics of it works. But we’ve got different strengths in the business, and I
let Mike concentrate on his strengths and he let’s me concentrate on mine.
How did they fund Plastic Forests?
T: When you
talk about the amount of innovation and development for this business, it
sounds like it must have taken a while to get off the ground. I’m just
wondering, how did you fund this company?
D: Well, that’s me. And it’s been a lifetime of savings have been poured into it. And there are many millions of dollars have gone into it. We’ve been very fortunate where we’ve received co-funding from the New South Wales government Waste Less, Recycle More program. And that’s funding which has come from the collection of waste levy.
D: So here
in Sydney, Australia, I think it’s around AU$134 per tonne that you have to pay
if you’re sending product to landfill. And the New South Wales government
collects I think around AU$700m – $900m a year. That then goes into the
consolidated revenue, and a portion of that goes to run the Environmental
Protection Agency, and also amounts are set aside for co-funding of
D: It’s a wonderful program. And by having a higher total dumping fee, that makes it more attractive for businesses to recycle. So for example, in America and many other countries around the world, they have these incredibly low landfill disposal costs, US$15 a tonne. And recycling can’t work with those economics.
D: If you
look at Europe, they have very high landfill rates. They also have legislation
where you just can’t take certain types of waste to landfill at all. So
therefore, you are forced from a government perspective to recycle.
Eliminating the GST on Recycled Plastic
T: David, I was reading some of the articles that you’ve written or have commented on, and you also are proposing or maybe you’re just suggesting that government really think about this “Buy Australia” movement, which would help some of the problems that we’re having around the plastic industry.
T: You specifically spoke about not having a GST or our basic tax on any goods that are made here in Australia and suggested that would help some of the problems. Do you want to go into that? And then also think about any other policies that you think government might be able to help with the plastic waste issue here in Australia?
D: Yeah, I believe the government’s the biggest
business in town by definition that they sit across all the all the other
businesses. And I did propose that if we made recycled products. This applies
to any country in the world, because we’ve all got to deal with our own waste,
because we can’t export waste to third world countries. We can’t be economic bullies
on a global sphere.
D: And we
sort of say, well, we’re going send a million tonnes of plastic to some country
which doesn’t have their own infrastructure to deal with their own waste
properly. I just don’t think that’s fair. I don’t think it’s reasonable. And in
the end, if you’re in a schoolyard situation, you’d be called a bully for doing
D: I think
the world has realised that now because of the closure of China to seven
million tonnes of recyclables. And what we’re seeing is that the closure of
Vietnam and Malaysia and Indonesia and all these other countries. There’s just
so much waste. And I think what it’s done is just opened everybody’s eyes so
quickly to the problem that there is no way, and we have to deal with it.
D: So that’s a start obviously, but everybody’s got to look at reducing consumption of materials. They’ve got to look at using things which last more than once, and getting to buy a more permanent solution.
D: Like when you go shopping here in Australia now, when you go to a supermarket, you’re not issued with a single-use plastic bag anymore. The supermarkets and grocery stores are incentivising you really or penalise you to bring your own bag again and again and again. If you do need a bag, well, then you’ve got to pay AU$0.15 to buy each bag.
D: And those
bags generally are a more heavy duty, 35 micron plus plastic bag, which is
designed to last. The next time you come shopping, you can use that that heavy-duty
plastic bag over and over again rather than a 10 micron bag or an 8 micron bag
that you would only use once.
D: There are a range of incentives. Obviously
making something GST free would be from a “Recycled Landfill Diverted” (or) “Recycled
in Australia” type product that would assist enormously in selling those
products to the consumers here in Australia. And that’s sort of avoiding doing
things like putting tariffs.
D: Once you start putting a tariff on something – and in any great tariff war and things, saying that’s not going terribly well between America and China right now. So, I think we need to avoid that situation. I’ve had numerous conversations with politicians, and I think taking the GST off these types of products is going to be too hard, which is a little bit sad.
Proposed Tax Incentives to Buy Recycled Waste Products
D: So, one of my other proposals that I’ve made to our politicians in this waste and environment space is – Australia has a tax-deductible scheme and a tax-incentive scheme for the film industry. So if you make a motion picture film in Australia, if you spend AU$100, there’s three tiers: you get either AU$116 or AU$130 or AU$140 as a tax deduction.
D: And we
really need industrial solutions. So, if we have a look at the product mix that
Plastic Forests does, we do consumer-based products because we want people to
be engaged and filled with hope. We do industrial based products and we do
D: So, one
of the industrial products that we’re just releasing right now, it’s called
industrial dunnage. A lot of people don’t know what dunnage is. It’s very hard
to explain. So, a dunnage or a block or a pack spacer. And what this product
is, is that if you make a sheet-based product – so if you make drywall or you
might gyprock, they don’t traditionally put these on a timber pallet per say to
be transported around. (Instead), they just put a block or this pack space in
between the sheets of plasterboard or drywall and then a forklift can drive in
and lift it up.
we’ve done is, is that we’ve developed one of those that’s made from a waste
plastic mixed films. It will last 10 times longer than then a tree. And they
generally cut down pine trees for this, and they cut down billions of pine
trees. I saw a figure the other day from the US, from Texas and a recycler
there. Three to four billion trees a year go into packaging, transporting of
D With our products, with this I-90 plastic dunnage looks like an I-beam that will last so long and is weather-proof which is really good. But when I go up to a publicly listed, building materials manufacturer in Australia and I say, “How many of these do you buy a year?” And they go, “Well, we buy 2 million of those.” And these are very big numbers. But the problem is that they’re buying timber straight out of the mill at the lowest price and plastic, by its nature is a lot more expensive than cheap timber.
D: So, we
can be so efficient in our manufacturing, and I can have all these benefits. We
can sit down from an economic point of view.
But what going to really help them bring it over the line is if that company – if they spend a $1m buying this product, then they get a $1.3m tax deduction. What it means is that they’re going to be able to afford buying our product because of the tax deduction. And then what happens is that the Australian Tax Office has a full record of what everybody’s doing.
Why Not Rank Companies According to What
D: Then we can create this new public ladder, so to speak, that the ATO, the Australian Tax Office, can produce every year – these are the Top 100, the Top 1000 Companies around Australia that are purchasing locally made, locally sourced, manufactured, recycled plastic products. That whatever it was, plastic or whatever that was going to landfill has been diverted.
D: So, the beauty with that is, as we all know, if you’ve got the top 100 public companies, and you now have a new gold standard or matrix or a ladder, it gives the C-suite in these corporations something to aim for where they want to be better than their competitors or people can then start turning this into a competitive marketing advantage.
Rolling out Chief Sustainability
D: I was at a circularity conference in Melbourne the other day, and Australia Post now has a C-suite position, which is a Chief Sustainability Officer is now sitting next to the Chief Information Officer (and) the Chief Financial Officer. So, Australia Post is taking that position that seriously now. And I would like to see that really rolled out. And we need that in all these very large publicly listed corporations. And this would be a great matrix that could be reported upon each year publicly.
T: I totally
Government Procurement of Recycled Products
T: Have you
seen much traction in government at all in terms of their own purchasing power?
D: I have heard that, through a number of the
other plastic recyclers that have products that more council-orientated.
D: Replas/Repeat Plastics in Melbourne. They do a great job. They make fantastic products. They’ve been (doing it) a long, long time. And their manufacturing processes is great, their products are great and their marketing is great. They really are a gold standard globally on how you manufacture recycled plastic products. And they’re doing incredibly well with the infrastructure and so are the other guys.
D: When I
mean infrastructure, I mean infrastructure into council procurement. I think we
need to see more of that at a state government level. But don’t forget, it’s
also very hard because it’s not the government’s role or job to design new
D: That’s what Plastic Forest’s role is. That’s what Repeat Plastics (now Replas) role is. We’ve got to make the products. We’ve got to make sure they fit for purpose. We’ve got to be able to produce them at the best economical or the lowest cost, because that’s what manufacturing is about. You want to produce a product fit for purpose at the lowest price. And that’s what really the industrial warfare is when you think about it.
D: If I can make my cars, faster, better, cheaper than you can and then I market them better – that’s the end point of it, I’ll have a better business. So, that’s what we’re trying to do as well. I mean, you can’t just live on green dollars and green welfare.
Big Stick or Carrot Policy Approach
D:. It is
required and needed and pushed – and we’re talking about the levers of
government. The government, like we’ve seen in Europe where they’ve sort of
said if you don’t have recycled content packaging, we’re going to put a 30% tax
on your product. So that’s a big stick approach.
D: So, governments
can take either a big stick approach or they can be a carrot approach. So
obviously, that tax deductibility that I was talking about – that’s a carrot
approach as opposed to getting up there and mandating. But I think it’s not just
government. I think product stewardship programs – there’s quite a number of
those and they work well.
D: We’ve got here in Australia the container deposit system in many states. And I think South Australia was the first state in the world 40 odd years ago that put (I think) 10 cents on a bottle of soda or a bottle of soft drink, and when you returned it, you got a 10 cent rebate for it. So, we’re seeing that sort of roll out across Australia, and that works well.
D: We see it with the Drummuster Program, which is an agricultural program where the suppliers of agricultural chemicals got together and formed a group and they all contribute X cents per litre. And once the farmers buy the chemicals or the washing liquids and things that they would use on their farms, that they’re taken back to a collection point where they’ve already been rinsed. The collection point is paid to manage it. The collector come, he’s paid to manage it, and then the recycler is given a rebate fee to recycle it. So, all those systems work when it’s paid for upfront.
D: We’ve got
quite a number of systems right now where what happens is that the farmers are
left with 10 tonnes of plastic films. There’s no infrastructure built. There’s
no where to take it. There’s no way to process it. And so because there’s no
economic value in it. So we’ve just got to make sure that these stewardship
programs are designed well.
There’s quite a number of stewardship programs and they all work. And I think we need to have that with flexible films as well.
What’s feedstock waste does Plastic Forests use today?
T: For your
own business, David. What percentage of the feedstock waste that you bring into
your company to make other things is from industrial versus consumer or even
agriculture for that matter?
D: Well, it’s been changing. It was predominantly
food manufacturers and agriculture. Now we’re seeing more post-industrial
agriculture. And I suppose the fastest growing segment is the consumer segment
working with the Redcycle and others to bring in these consumer plastics.
D: And what Plastic Forests is really doing is
back ending those programs and partnering with those programs where they’re
running collections. They’re running training. They’re running that consumer
engagement, and Plastic Forests’ role is to take those plastics and to turn
them into usable upcycled products.
What is Plastic Forests making?
T: And so on the other side of the supply chain,
what percentage of your own products are either feedstock pellets or industrial
type products or for the end user consumer?
D: We’ve taken a real strategic change about 12 months ago, and that was because with Operation National Sword from China and the closing of China, it created a lot of upheaval in the recycling space. It created a lot of upheaval in the plastics industry and a lot of people were vertically integrated.
D: So, we really
took a move away from just making basic resin feedstock. It’s a commodity item.
It’s just like buying petrol or gasoline. When you drive down the road, you
generally go into the garage which has got the least cost petrol. And that’s
what happens with resin.
D: And so
with Asia being on Australia’s doorstep, they have much lower energy costs.
They’re probably 70% lower than Australia, much lower labour costs – probably
80% less in Australia. And then you’re looking at making a commodity item. So,
we decided not to do that.
D: So, we
were making resin. We still do a little bit. The absolute majority of it we use
ourselves now, and we’ve moved into that. And my aim would be 100% end product
manufacturer now because that’s the place where you can create the most value,
because every time you’re touching it, you’re upcycling it from resin into garden
edging, garden pegs or root barrier or the Mini Wheel Stop.
D: All sorts of products that we’re developing up for consumer engagement allows us to create more margin, and that margin is what we need in a high cost manufacturing environment that Australia is.
T: Yeah, I
looked at that myself for my own products, and I realised that if I was going
to make any kind of product, how much larger the margin needed to be to justify
the cost of manufacturing here in Australia as well as using recycled plastics.
So, I totally understand where you’re coming from.
talk about the future a little bit. What kind of plans do you have in progress
or perhaps things you might want to give us some sort of a hint about? What are
the plans for a Plastic Forests?
D: What we’re trying to do is we’ve built this
enormous plant. We call it a super site. It’s on five acres – around 20,000
square meters with about 6,500 square metres of buildings with a lot of high
voltage power there. It was a big industrial factory back in the 1970s. So, one
of the main buildings is quite old. But, it’s just a big shed for us to do what
we want to do in it.
D: So, we’ve
got a number of production lines. We’ve got a drycleaning line. We’ve got one
sort of resin manufacturing line. We’ve got another project to put another one in.
We got one we call Our Little Sheet Line, which is what we’ve been using since
D: And then
we’re very fortunate again with the help of government assistance to Plastics Forests.
We put a project together with the New South Wales EPA, and we’ve got a very
large sheet line. This came out of (what) was supplying plastic fuel tanks to
the Ford Corporation in Melbourne, but the motor industry in Australia shut
down in 2017 due to obviously the high cost of manufacturing that we have here
D: And we’re very fortunate that the company that owned that very large production line – so sits on around 600 odd square metres. It’s a big bit of equipment and it took eight, big double trucks to bring from Melbourne up to Albury. So the factory is located on the east coast of Australia in between Sydney and Melbourne on the major transport route. And so that line’s been commissioned up and that will make a range of larger, thicker (products). It’s a multilayered machine, so it can make very complex high value plastic sheeting. So we plan to bring that on line next year.
D: Then that will make Marine ply(wood) substitutes. So, rather than using timber for marine ply, it will do the underground electric cable cover and make a range of other sheet products, hoarding products. Hoarding is what goes around a building. So, we’ve got that and also more consumer engagement products. It is what we want to work on because we do like that consumer engagement.
It’s not recycled until it’s made into
D: There’s a lot of people feeling very hopeless. And if you have a look at the essence of recycling, we feel pretty guilty in our modern age, and we feel some form of relief of that guilt when we put it in a recycling bin and wheel that recycling bin out each week. And we think, “Well, at least that’s going for some good.”
D: And I think where people become very disillusioned recently is that it’s taken a generation to train everybody to do that (recycling). And that’s what we must do. But we’ve got to support that through. And whilst economically it’s been the best thing to export it to another country which can process it cheaper. Now that we can’t export it away, we realise that, “Hey, look, we all want to do this. We all want to recycle.” Ninety percentage plus of population wants to recycle.
D: We now
need to have that infrastructure here locally. And most importantly, we’ve
got to buy recycled content products. If we don’t buy it – when you talk
about my plans for Plastic Forests, we can have the biggest and best, the
We can have millions of dollars worth of equipment, but if nobody buys what we make because it might be 5% more, 10% more, whatever the price is from whatever product range it is, than obviously we won’t be in business.
Keep Plastic as Plastic
D: That’s the hard, hard cold fact why the waste industry should have a look at them – why they’re not spending tens of millions of dollars building recycling plants in Australia. While some of these waste companies have plastic recycling plants in Europe and other countries. They’re not building any of those in Australia. They’re really on this pathway and this commitment of waste to energy.
D: And I’m pretty fearful that the amount of push in the flow from the industry for easy solutions will sort of interrupt the waste hierarchy where we’re all trying to obviously reduce, reuse, but then recycle and repurpose. I think that there’s going to be a fairly strong push into the waste to energy space as the quick fix, and I hope that doesn’t happen.
D: But I’m sort of seeing signs that that’s what is happening. And I think we need to make sure that there is enough legislation to protect the plastics and to protect these other materials from ending up in the fire. Because, look, thermal recovery, waste to energy – it has a place. But it’s the last stop. It’s not the first stop for convenience and economics. It should be made the last stop.
T: Why do you think it should be the last stop?
D: That should be the last stop? Because, if you have a look at it – just take plastics for example. That’s what we’re experts in. You’re talking about a billion dollars plus to make a plastics cracker like Shell’s building one in America I think up in Pennsylvania right now. And these are enormous. It’s going to make 1.6 million tons of new virgin plastic. It costs a lot of money to make plastic.
D: If you
look at virgin plastic, it’s a couple of thousand dollars a ton. And, we might
then process it into a plastic bag, and then it comes $4000 a metric ton
equivalent. And then:
We use it for five or 10 or 20 minutes or a week in wrapping up a piece of food. So, you’ve now got an item which has gone from $4000 dollars worth of value to minus $300 dollars worth of value, and it’s only because it’s in the wrong place.
D: So what
we’ve got to do is we’ve got to make sure that the resource is not a
misallocated resource. It’s still a resource. We paid for it. And just because
we’re finished with it doesn’t mean it’s lost its value.
D: And so what we’re trying to do, and again at it’s core at Plastic Forest – how do we repurpose it? How do we bring that value back? That initial high value? Plastics is enormously convenient. It’s an enormously wonderful product. We can’t live in our 21st century without it. It’s in our iPhone. It’s in our toothbrush. It’s in our cars. Plastic is not going away. So therefore, what we’ve got to do is we’ve got to look at how we handle it responsibly.
D: I say to
people all the time,
Just imagine if the Romans had invented plastic. And what would the place look like now two thousand years later with the amount of irresponsible (behaviour). We’ve been irresponsible really within one generation by what we’ve done.
D: So really,
the best thing that China has done for the globe has given everybody a big “eyes
wide open” event where we’ve gone, “Hold on a minute. We just can’t send it
away. We can’t.”
D: And the
petroleum industry really needs to take a long, hard look at the economics of
producing so much plastic. The problem we’ve got right now is that we’ve got a
finite resource – oil. We’re not rediscovering or replacing it. I believe we’ve
reached peak oil where we’re not finding anymore, producing anymore of it.
D: And with
America’s been on this fracking frenzy for 10 years. They’ve spent over US$180
billion. The issue that we’ve got today in the US is that a barrel of oil’s US$50
or US$60 US dollars, but it costs US$90 to US$150 to frack a barrel of oil. So
therefore, the only way that the petroleum companies can recover or create any
value to keep the economics of it going is to build these massive virgin
plastic factories and just keep producing this.
D: Like the
world uses around 300 million tons of plastic every year. And right now,
there’s another 140 million tons of virgin plastic factories being built. So,
there’s a 40% percent increase in our plastic production. And really, we
should be winding it all back. We should be saying this is a limited resource. We’re
not going to keep finding oil wells. They’re running out of head pressure,
which means they’re running out of oil under the ground.
D: We’ve got
all this multi directional drilling and this is all really just contributing to
our attitude as people on the planet that we’ve been living a limitless life
in a world that’s got limited resources. And that equation just does not
add up once everything’s gone in that magical hole in the ground. There’s
nothing left in that magical hole anymore, and yet, we’re going to keep living.
And it’s sort of like, we’ve got our children and our children’s children and really
what we’re doing is we’re stealing from the people we love most, which is
D: If you think
what we do as parents and how much energy we put into our kids, and we’re
putting all this energy and all this care and all this love and attention into
them, but we’re destroying where they’re going to live. And that is why we’ve
all got to stop. And we’re all going to pause, and we’ve all got to
It’s not about being green and being a tree hugger. It’s about being responsible. We can all do that, and we can all take tiny steps, big steps, corporate steps, government steps. We’ve all got to be going the right way because we’re all sort of live on this beautiful blue green planet. And there is no Planet B.
T: David, based on what you just said there, I
completely agree with that, and I think most people do agree about the challenges
that we do have in plastic. I like your mission statement where you said your
goal is to “keep plastic as plastic at its highest level, and in the process
make the world a better place.” It is probably a good way to summarise what you
Impact – Real Circular Space
T: I’m wondering with Plastic Forests, what kind of impact would you like to see with the company?
D: I’d like to see products that we make reachable to everybody. We’re talking with a number of national retailers now. I would like to see them engaged with the products that we’re making so that the people can feel a sense of hope and purpose and the reality is that they can. And I think the large corporates can use that as part of their communications.
D: So, for the retailers, that would be great. We’re working with a number of very large Australian public companies. And what we’re doing, and what we’re talking and advising them and helping them with this is to create a sustainable competitive marketing advantage by being the first one into the space to look at the circularity.
D: One of their building materials companies we’re working with is CSR Building Materials, and they have a division called Monier, and Monier make roof tiles. They’re concrete roof tiles and terracotta roof tiles. And once they’re made at the factory, they then have a large plastic heat-shrink hood to put on them. They go out to the building site and then obviously they’re putting the roof on, and at the end of it there’s these very large plastic bags. And if you’ve ordered 20 pallets, there these 20 large plastic bags.
D: So what CSR Monier are is doing there, is that they’re taking those plastic bags back. They’re baling up those plastic bags, and then they come into Plastic Forests. Then, we’re cleaning them and we’re turning them back into this plastic donnage – plastic pack spacers that we’re making. And then CSR is purchasing that, and it’s going back into other building material divisions and replacing virgin timber. So, this is a wonderful example of circularity.
D: What I
want is for them to step forward in building materials space and get into it, and
to be seen as doing the right thing. And it’s one of those things that it’s a
self-perpetuating thing that if people sort of say, “Well. my customers are
asking for it.”
D: Actually that’s the way it started with Monier. The customers started asking for it. They said, “Look, you’re sending us these wonderful building material products, but it’s coming with all this packaging.” And they said, “Well, we can’t reduce packaging, otherwise the product will get damaged. But what we’ll do is we’ll come pick up our packaging. We will offer you that as a value-added service.” And that engagement – that’s fantastic.
really trying to be an enabler and obviously offer advice. I mean, it’s not CSR’s
job to be a plastic recycler. They’ve got to come to us. It’s not their job to
think of products, but we can help them with ways in which to manage the
collections, what type of equipment they need. And then moving forward, assisting
them with their corporate sustainable goals. What other areas, what other
divisions, where can we help? What else can we make this engagement? And that’s
what I find enormously exciting.
D: So I see
Plastic Forests moving into what I call the real circular space. I’ve
got another saying, and that is that we’re professional doers not
professional talkers. There are so many people talking about green this and
green that and recycle this and circularity that.
The way we’re doing it, we’re real in what
we’re producing, and that’s fun and fulfilling. And it’s creates an enormous
amount of reward for us personally. And that’s what motivates us all to do it.
Message for our Listeners
Do you have anything you want to say to our listeners?
D: I think the big thing there is that,
Keep Recycling. Reduce the amount – when you go to the shops. Have a look at what you are actually buying because your dollars speak volumes.
D: If there were two products on the shelf and one was made from recycled and one was made from virgin material. And if the retailer only saw the one with recycled content selling and the other one just sat on the shelf – the retailer will send the message back to that producer and that producer won’t be making it.
The dollars we spend is really the how we vote.
D:So I would say to you or to everybody to make sure they reduce first, look where they spend and actively look at what you can purchase that’s made out of recycled materials. I say that again, if we’re producing in Australia- 103 kilos. So that’s almost 240 pounds a year of plastic per person.
D: So the question – have I bought 100 kilos this year of recycled plastic products? I’ve got a household with five in my house here. That’s 500 kilos. So that’s 1100 pounds of plastic. Am I buying 1100 pounds of recycled plastic products a year? The answer to that is no, I’m not. And so if I’m not, very few other people are as well. And so, we’ve got to actively look at ways.
D: And that’s why the government is so important with the infrastructure. But as individuals, don’t leave it up to the government. The government there – they’ve got to do their bit and they’re trying hard. And we’ve got to put pressure on government as individuals for them to behave and to do our wishes.
public servants – the politicians have been elected by us. They’re in power
there to represent us. So, we’ve got to make sure we give them the message of
what we want, not what they want. Or sometimes, unfortunately, the world works
in the best interests of the dollar and not necessarily of the people.
D: But I
think the people really need to stay on the politicians for them to continue to
help and assist the industry and to actively engage and not give up hope to move
forward and doing the best we can as individuals.
T: So, keep recycling and when there is a recycled product option – to consider that first.
D: Absolutely. And this sort of thing might be a
little bit extra, but it’s worth it because if we if we don’t – the alternative
is terrible. Sydney’s facing a problem
where all of our landfills are filling up. They’ve all got a limited life of
only X number of years left.
D: I mean,
one of the world’s biggest cities, Mexico City, many years ago ran out of
landfill. There were 20 million people or plus living in Mexico City, and they
were trucking their waste there – 5000 trucks a day travelling 100 miles (160
kilometres) to take their waste out of Mexico City.
D: And so, again, we have to pause and think, “Why are we doing what we’re doing? Why are we buying what we’re buying? Do we really need that new thing? Can we buy a secondhand thing?” I think it leads into this whole area that:
Manufactures historically have made our consumables only last for a short period of time so that we would then go buy another one in one year or two or three years. The same with fashion.
we’ve got to have the latest fashion, and we’ve got to keep changing fashion
all the time. I think we’ve just got to slow that down a bit and look at the
value and look at what our parents or grandparents did. They just didn’t go.
They bought one refrigerator, and they had their refrigerator for life. They
didn’t consume as much. And I think that in this modern age, we’ve been led to
believe that if we consume and consume and consume, that will then be happy.
And I think we’re finding out the reality is that’s not the case.
How to reach David and Plastics Forests
T: David, last question. How could people reach
you and Plastic Forests if they want to know more about your company and even
thank you for that. If they want to know a little bit more about me from a
professional point of view, I’m on LinkedIn and I’m
pretty active on Linkedin. And if I find some interesting articles, I don’t
over bomb people on that. I’ll post them there.
D: If it’s consumers, we’ve got a website which is www.plasticforests.com.au, and we’ve got an online shop there as well. So, if people want to buy recycled products, they can go there. Or we’ve got other pages. They have information in relation to the types of plastics that we recycle. There’s a whole range of information there online.
T: Do you do
any private label work for other businesses?
D: No, we
don’t. But if somebody approaches us with a particular product that they would
like manufactured, we would engage in a conversation.
T: Okay. So,
I will put all those contact details into the show notes so people can find you
and find Plastic Forests.
thank you so much for your passion around waste management, waste reduction,
making sure plastic retains as a valuable resource as it is, but used in a
higher capacity rather than turned into landfill or perhaps energy. Thank you
for the work that you’re doing with governments to talk about policy changes
and things that they can do to enable a better recycling process. Thank you for
taking waste that really, very few manufacturers will take and can process – to
turn it into something valuable. So, we really appreciate the work you’re doing
for our community and in our environment too.
D: Thank you
very much for your time today. And we will “keep on keeping on,” as they say.