I collected a bunch of bottle caps from the Clean-up Burley Griffin Day and decided to try another Plastic Experiment with what proved to be mixed plastics i.e. multiple plastic types.
They came from a range of bottles and some were really old. So, I really didn’t know what kinds of plastic they were made of. However, since all of my previous experiments seem to melt fairly consistently, I thought I should try doing something with this plastic too, betting that an old Coke bottle lid would be made of something similar to milk bottles.
But I was wrong. I found that the usual 180C melting temperature for HDPE was only slightly melting most of the other pieces. So, I turned up the temperature and hoped for the best.
Unfortunately, the results were mostly of burned HDPE #2 and half melted other plastic(s) – maybe PP #5. Furthermore, the higher temperatures actually melted the silicon mould too, resulting to it sticking to the melted plastic and destroying my mould.
This Plastic Experiment is a really good example of why recycling plastics is so hard when there are so many variations of plastic with different properties including melting point – creating mixed plastics to be sorted. I still have a few bottle caps left and may try again, but first I have to order a new mould. Sigh…
In this episode, I chat with Paul Frasca – the cofounder and director ofSustainable Salons in Sydney, Australia.
Paul started his career in the hair salon business at the tender age of 11, and then began working full time as a hairdresser at age14. This career took him around the world and into the most glamorous places as he did the hair of the rich and famous.
Yet, Paul didn’t find his true purpose until he met his partner, Ewelina. Together they are eliminating waste in the Australian hair salon industry while feeding thousands of people through their corporate donations.
I hope you enjoy this episode of Plastics Revolution with Paul Frasca of Sustainable Salons.
Companies, Organisations and Products Mentioned in this Podcast:
Hosted by Tammy Ven Dange Produced by Jonny Puskas Theme Music by Joseph McDade All Rights Reserved 2019
This transcript has been modified for clarity.
T: Tammy Ven Dange, Host P: Paul Frasca, Co-founder and Director of Sustainable Salons
T: Paul, welcome to the show.
P: Thank you for having me.
T: I’ve done a little research about your company. I actually first heard about it from a couple, their hairdressers here in Canberra, and they told me about the Sustainable Salons program in terms of what you’re trying to do for the environment and recycle a lot of the products. Do you want to go in and talk about how that program works?
P: Yes. So, how does Sustainable Salons actually work? So, first of all to maybe explain Sustainable Salons, it’s a very unique type of recycling service. But I always like to remind people when not just about recycling. It really just makes up one third of the type of work that we do. We consider ourselves more of a social enterprise for purpose.
P: We’re an organisation that not only collects up to 95% of the salon’s waste material, we then redirect those materials into amazing programs that help benefit our local community – charitable and our community at large.
P: So how do we actually do all this? When a salon joins the Sustainable Salons program, they receive a very unique infrastructure, which can be up to eight different types of bins with inside their salon environment, which helps separate all materials such as the foil, the bottles, the magazines, even human hair. We also collect things like chemical waste and a whole range of odd items like ink cartridges and odd pieces just like that too.
P: Our bin separation is the key to making sure that we can do some really cool projects with it. So, this is where I guess it gets really exciting with Sustainable Salons. When we collect these resources from the salon, and we direct them back to our depots. We can then basically sort out these materials a little bit more than what the salons have done in their bins. We then, in some cases, sell off the material, such as the metals, like the aluminium foil or the coloured tubes or even the paper.
P: And then we donate 100% of those proceeds to OzHarvest and KiwiHarvest here in Australia, which are primarily designed organisations to help feed Australia and New Zealand’s most hungry. They don’t need anything more than cash. So, we just want to get them raw cash. And that’s a really proud program that we’ve put together. And today, we’ve now proudly fed over a 120,000 hungry Australians and New Zealanders through that program. So, what was once a material I’d been throwing away is now not only being recycled, but benefiting the community too.
The 3 Ps
P: How I like to explain sustainability is in three parts, and the 3Ps are people, planet, and profit. So clearly what I’ve just been talking to you about with the recycling is the planet part. That’s about making sure that we do our utmost best to take care of our planet. That’s recycling, upcycling, downcycling, trying to find as many alternatives to dealing with are materials to help save our planet.
P: The other part to this equation is the people part. And that’s a really important part to our organisation is what are we are actually doing to help humanity. So, it’s not just on the environmental side. But this is now going down into really micro issues such as we help OzHarvest through providing them funds which are helping our country’s most vulnerable. P: We also very highly focussed on employing people with disability within our organisation. Now disability workers make up over 35% of our workforce. We’re also very conscious about employing people that are retired that need jobs. You know that that we actually are focussing on this within our business and making it core that we’re not just adding it on that. This is actually just a part of who we are. But that’s a big part of the people part.
P: So, the last part is the profit. Now in sustainability it’s very important. If we’re going to take on a client and be part of them, we need to make sure that we’re building not only ourselves a strong, good business model that keeps us alive, that we don’t have to rely on government funding to run ourselves. But we also want to make sure that we’re making money, but also our customers our, too. So, we’re driving into our customers a huge amounts of savings within their businesses, which then they can really see in in a dollar figure at the end of the year.
P: But one of our proudest moments that’s coming through today is we’ve also now become one of the industry’s, if not the largest, directories of consumers. We have thousands of consumers that go through our directory looking for our salons to now get their hair done. So, when a salon signs up for our program, they can see tens, if not hundreds of thousands of dollars being added to their bottom line because they’re now part of Sustainable Salons and there’s a conscious consumer now looking for their services.
T: Are your customers, the salons, also saving money through the landfill cost that you’re diverting?
P: No, because we’re set up in a very different way. So we don’t compare ourselves to landfill or even recycling services. Our program is actually designed in a way with holistic approach of how the future of waste management could look. But we’ve incorporated your social benefit and your profitability, which you could say is your marketing. For a lot of salons, to get an extra two or three clients coming through your door every week, that can cost a lot of money.
T: OK. So, the benefit to the salon – not only are they doing some great things for the environment, but through your programs are getting referrals for future business.
P: Oh, yeah. Huge! So just like you’ve heard from salons in Canberra, they get very passionate about a program. They like telling all their clients about all the stories. And this replicates into lots of people talking about what we do. The first two years, of course, we didn’t get a lot of consumer reach. Today, we have a huge consumer reach.
P: Those consumers – they’re actually using our directory now to go and get their hair done in a sustainable salon, which is a huge advantage now for the businesses. Because in the 90s, it used to all be about brand, you know, certain brands that would take you to your salon. But today, it’s actually value and those values are now equal in dollars to businesses.
T: I’m really curious – since any of the money that you are raising by selling off the recycled goods (like the aluminum foils) you’re donating that money to other organisations, how do you actually fund your business to be sustainable?
How to keep Sustainable Salons financially sustainable?
P: Oh, simple. So basically, we’re like a membership service to the customer. So, when the client comes and joins our program, let’s say, for example, if someone gives up a call, they call us up and they want to join, the first step that happens is one of our managers will need to come out and say hi, introduce to you to who we are and the whole story. So, most people only know one part and not the whole story.
P: We like to really let them know all the aspects of what our program does. And then we actually have to do an assessment of actually how much material we’re actually going to be collecting from that salon. Every single business actually pays a different cost. And once we know what we’re going to be averaging out of their business each week – let’s say the material that’s going to come out – that then establishes what the cost is going to be then to their clients and to their business. So basically people pay for our service.
P: Just think of it like a standard bin. Then they’re paying for a service. And then on top of that, it’s what we’re doing with all the material which separates us from everybody else.
The Challenging Logistics
T: Australia is relatively confined to the capital cities, but it’s still a big country. Logistically, how do you do that? How do you actually collect it – especially when you’re were start-up just trying to get going to cater to so many different salons across the country?
P: Well, let me start maybe with my dad’s garage. How do you start something, right? You’ve got to get off the ground. Look, I’ve loved business from the age of 19. I’ve been very fascinated about how to build models and deliver business. But saying that, with a program like this, I’ll be honest – it was not easy. We wrote the Business Plan of Sustainable Salons 14 years ago. We only got the business in operation five years ago.
P: And it took a lot of hard work to understanding logistically how we were going to do this. So today we’re really proud to own five depots around Australia and New Zealand. We’ve got our sixth depot on its way. We now have a fleet of vehicles in every state, and we have managers in every state. So we can sign up 80% of the population at the moment with inside the territories that we can reach.
P: So thank God Australia and New Zealand have pockets where everyone lives. I’m sure if everybody lived in Australia very spread out, this program would not work because logistically it is a nightmare trying to constantly move through traffic and try to get your vehicles back at a certain time each day.
So, yes, it’s not easy, but again, you start slow and you slowly grow.
P: And if your product or service is in vogue, you could say, well, don’t you worry, because I’ll keep calling you wanting your business. You need to manage now is just the logistics. And someone asked me the other day, what business are you actually in?
P: I said, “Well, I’m in the marketing and logistics business.” I think that’s the toughest part of what we do.
T: I can only imagine the logistics side being probably far more complex now that we have social media and the ability to get the word out. You probably have salons from all parts of the country, big and small and even in very remote places that want to be involved in this program. So, well done. Being able to scale it the way you have would not be an easy task for anyone.
P: No. I can assure you it isn’t. I always say to people,
I’d try never to think of tomorrow. I focus on what’s happening today. And if you do that, every day is a new day, and you can get over huge problems if you just focus on the now. Don’t try to focus too far ahead because things can look scary.
But first… Refoil
T: It sounded to me in my research that you actually did start a company just before Sustainable Salons. Let me just make sure I got this right. Is the company Refoil? Is that the predecessor to Sustainable Salons?
P: Yes. Let me explain Refoil. So, 14 years ago when we wrote the business plan for Sustainable Salons, we didn’t have the money to build the company. We were very poor. My partner and I, we had I think, $20,000 in our pockets. And we wondered, “Well, we don’t have a million dollars to Sustainable Salons off the ground. How can we focus on something a little bit smaller which is manageable?”
P: So we decided to start focussing on one of the biggest problems we could see in the waste area of hair salons, which was aluminium foil. And for all Americans listening, that’s (pronounced) aluminum.
P: Let me give you just first of all, the scale of the problem. We found that in the hairdressing industry in Australia, over one million kilos of foil, aluminium foil was going to landfill.
P: And I don’t know about you. I was just thinking, isn’t aluminum infinitely recyclable and is an aluminium a commodity? And I just couldn’t believe that people were not focussing on this. So my partner and I said, “Well, we have to find a way to get this company moving. We can’t just pick up foil – the petrol outweighs the cost of collection.”
P: So we thought, “Why don’t we actually set ourselves on a path to making products because they all need to use foil. Let’s make the first ever foil made from recycled aluminium and present it to the industry, and we’ll start out baby steps that way.” So we launched Refoil about 10 years ago, and we got it off the ground and we started selling it into the salons.
P: It’s gone extremely well. We are now the number one selling foil within the industry. We have over 4500 clients to purchase that product. And we’ve educating them about not just about using foil, but using Refoil as the solution to aluminium. And that’s what we’re constantly teaching. Please use recycled aluminium and recycle it so we can never have to worry about buying raw aluminium ever again.
How to fund the Sustainable Salons dream?
T: What a great idea to take it from a front end rather than a backend when you couldn’t afford to do it any other way. That’s such a great idea. Now is Refoil what you used to help you fund sustainable solutions?
P: That’s exactly right. Yes. After five years of running Refoil as a company, we finally raised up enough money to start Sustainable Salons, which is our ultimate dream idea. Can I be honest, Sustainable Salons – when we wrote the business plan, we wrote it on a fantasy. We said to each other, “What would we want to wake up to every day?”
P: It’s not that we wanted to own depots or make foil or anything like that. You know, who wants to make foil? I say to anybody who wants to own depots. These are highly strange things to do. It’s not a lifelong dream project for a lot of people to do. But solving the problem and building it in a way which actually makes you want to wake up every day.
And I tell you that’s all got to do is the people part of sustainability. That’s what truly matters, is helping the community and helping the most vulnerable and wanting to be part of society, I think it’s a very beautiful thing.
P: The environmental part, I think is just a given. If we’re not taking care of our environment, we just have to have rocks in our heads. You know, it’s the stupidest thing. It should be put in legislation worldwide how to produce products and how we dispose of them. Otherwise, we’re just such a wasteful, community. And these are really key elements to building a product like this.
P: Sustainable Salons was built on a fantasy, not more than we were building a business plan. But when we built that, we did make sure that we plugged in the right financial cost to cover the costs, that it wouldn’t become a charity. I didn’t want to be something that we had to wake up every day and hope that our government would fund this program. And that was something that I just really wanted to see if I could overcome that. So, it’s been a great challenge with my partner and I , Ewelina, who really – she’s the operations behind all of this and making it all actually work every day. And yeah, we’re really proud today to be showing that it is working. We are growing and people are seeing that.
More about Paul Frasca’s early years
T: I find it amazing when I start to dig into your background a little bit, that you have such a strong business sense, and it might be your partner’s contribution to really think about it from a profit/loss perspective. But can we go back in time a little bit now and just talk about you? I heard from the various sources that I was reading that you actually started as a hairdresser at age 11. Is that true?
P: Yes. I was a very dyslexic kid in school. I couldn’t read or write very well. And my mother knew that I was going down a very troubling pathway and because let’s just say if you’re not good it school, you just want to rebel. And I remember at the age of 11, my mom was like, “You’re gonna go get a job” – to keep myself busy and keep me out of trouble, and she basically threw me into a hair salon. Every Thursday and Saturday, I was in there washing women’s’ hair, sweeping up the floor.
P: Then by the age of 14, I was politely asked to leave school by the principal. And my mother said, “Well, you’re gonna get an apprenticeship.” And off I went to be a hairdresser at 14.
T: At 14?
P: I didn’t even get to finish year 10.
T: Oh, my goodness. And then what happened after that?
P: Well, then I really didn’t love hairdressing until this moment. I met an amazing boss who gave me my apprenticeship, and he really was one of the most amazing characters in my life. That shook me up a bit. He got me working hard. He saw that I was a hard worker. He knew I wasn’t very smart or intellectually smart, but he knew, I knew how to talk well. And he said to me, “Paul, hairdressing is 90% talking, 10% cutting.You’re going to be fine.”
P: I was very happy because he taught me a classical style of hairdressing, a very old fashioned way of doing hair. I didn’t like it much, of course, when you were young kid learning this grandma type of hairdressing. But thank God he taught me that because it was those techniques which ended up taking me all around the world for the next ten years.
P: I lived in many places around the world, such a New York, Milan, London. And I also lived in the Netherlands for 8 years doing my work to one of our exclusive clientele that was basically a very rich old ladies, but they were very fascinating people. And it just opened my eyes to a whole new world.
T: And so you just travelled around the world as a personal hairdresser, basically?
P: Exactly. Yes. So many celebrities – American celebrities, lots of European celebrities would book you in and you would be their private hairdresser depending on what they were doing at the time. We had a lot of aristocrats. We even had we had some, and I can’t say names, or we even have people flying in from America with the Secret Service, because they were coming into The Hague, where they have a lot of a big court proceedings or war crimes that were happening at the time.
P: That was very fascinating because you were their hairdresser. There is only a very small group of hairdressers that do this type of hairdressing, and you get to be very well known, very quickly. People around the world need to get the hair done before events, and they give you a call and before you know it, you’re literally seeing these people more than what they probably see their own children.
P: It’s a very unique relationship you have with them. And to be honest, I loved it. I truly loved it so much. I just miss doing hair and meeting fantastic people. Honestly, I’m so grateful to have had hairdressing as my career.
Love moves Paul towards a greater purpose
T: Such a glamorous background. I can’t imagine some of the stories you have. Certainly, whenever I have to switch hairdressers for any reason, it feels like I just broke up with someone. I imagine that you probably had some very strong relationships with some of those celebrities, but why would you want to leave that with such an incredibly interesting background and the ability to travel and meet such amazing people? Why would you choose to leave that?
P: Because I met my amazing partner. Now, Ewelina, at the time she was studying fashion sustainability. And I still remember when we first met. I was so fascinated in the work she was doing. And to gave you a little insight to that, she was actually studying what happens with your cotton resources.
P: So you buy a T-shirt, you wear it. You think that you are the life of that product. What she showed me was that you make up a very small part of its life, the whole life of that product starts when the first drops of water are going on the cotton plants. The whole life of this product: from cotton growing to somebody sewing it together and you buying it and then you disposing of it, that you actually play a very small part in it’s life.
P: If we really have to look at things transparently and start to build the links, the supply chain, let’s say. We really need to rethink the whole processes of how things are made. Because when you find out that your T-shirt – yes, you bought it for $10, but it had an 11 year old sewing it together and it had 14 year old girls maybe planting the seeds of what it’s like. You start to realize that so much child labour and not fair trade, all these things start kicking in. You’re like, “Guys, we’re actually all very evil.”
I think if people knew where their things come from, you would purchase that product very differently.
P: And I started to really care about that. And I said to my partner, “Could you maybe do what you’re doing for the fashion industry and start focussing on the hairdressing industry? Because I know a lot of people, and I think we could really get something off the ground.” So she really opened my eyes to thinking sustainably.
T: And then you came to Australia to do that?
P: Oh, well, I’m dating a Belgium. And the first thing she said to me was I’m more than happy to focus on the hairdressing industry, but when are we going to Australia?
T: OK. So, she really wanted to go to Australia.
P: She suckered me into it because I was happily living in Europe. And she said, I just want to go over for a holiday and have a look. I think it lasted about two days when we landed in Australia. She said to me, “Promise me we’d never go back to Belgium?”
T: Wow. OK.
P: I said, “Wow, you really like it here.” I think they love the sun and the ocean.
T: For sure. Certainly, I lived in Europe for two years, and I know that the weather is very different in most parts of there. So, yeah, interesting that she’s the one who brought you back to Australia.
P: Definitely. I could have lived in Amsterdam forever. It was such a beautiful city.
From Waste to Glasses
T: Well, you know, let’s talk about supply chains that you’ve brought it up. You’re talking about the fashion industry and on the on the making side. You’re now working mostly except for Refoil while working on the opposite side, which is the recovery and recycling side. I know that you’re doing some work with Plastic Forests because David Hodge has been a guest on here.
P: Oh, David – Legend.
T: Yeah. And I’ve also read some interesting things about you, and what you’re doing with Dresden glasses. Do you want to talk about some of those products that you’re seeing off the back end of the waste you’re collecting?
P: Yes, sure. Well, first of all, with David. David and I met very early on in our journey of Sustainable Salons, and David was a great mentor. He gave me great insight and helped us along and really understood some of our, you know, exactly what you told me before in the beginning. When you’re getting off the ground, it’s very hard because it’s so small. You don’t have big volume. Not many people want to work with you.
P: David was different. David’s like, “I understand where you’re at, and I will help you.” And he was a great help in the early stages about dealing with our plastic. Things have definitely grown a lot from there. And we’re still very close and working with David. So, I think it’s fantastic.
P: One of our very latest projects we’ve been working on is actually turning shampoo bottles into to glasses. Let me maybe start with why we’re doing this? It’s not because we wanted to make glasses. Evelina and I we’re really focussed on, “Can we actually (with the whole China problem with China no longer taking the world’s plastic) start doing this stuff locally?” I really wanted to put the challenge to us.
P: So we were walking down the street in Newtown in Sydney, a very cool street. And we saw this shop and they were doing glasses and they were promoting how they can use plastic resins to make their glasses. And I have just walked in there and said, “Hey guys, would you be interested in doing a project with us?” And the guys at the desk were like, “No.”
P: And I was like, “Okay, I’m obviously not talking to the right person.” So, people like me that, you know, live on the telephone, I found a way to get through to the right person. And they were like, “Oh, my God, of course, we’d love to do this project with you guys.”
P: So very, very quickly, we were building a relationship to turn shampoo bottles into glasses. So, to cut a long story short, Sustainable Salons were then on a mission to collecting thousands of shampoo bottles, cleaning them, getting them ready for pelletising. We then sent them off to be pelletised. They then were broken down into pellets.
P: We then pushed them through the Dresden mould to make glasses and a bada bing, a bada boom. Here we go. We’ve now got these beautiful glasses that are super strong because shampoo plastic is very strong. The HDPE is a very strong plastic that we get. And it’s basically an amazing product.
P: We have 5000 pairs of glasses. They’ve been selling right across Australia and New Zealand and Canada for the last, I think, five weeks. And yes, it’s going really well. It’s just opening up the mind. And we love telling people the stories that this can actually all be done in Australia. We did the whole process within two states.
P: Yeah, it’s incredible what we could do here in Australia if we actually utilise the resources we have both as raw materials and the manufacturing capability. So, it’s fantastic that you found a way to really close the loop on the products that you’re collecting and then turning it into a product that can be used by humans for a very long time.
P: And can I tell you, the business case behind this, which I think for business people listening, is, “Guys, when turning a waste, which is essentially free into a $100 pair of glasses, the mark-up is huge. Right? You have to see that there’s a resource out there which is technically for free, which comes with the most powerful marketing story you ever gonna get.
P: Because if you use raw materials, there’s no marketing story. If you go and source, good – let’s say you came in for plastic from Sustainable Salons and put it into your product. Well, you’ve now got this amazing story to tell your clients and that’s really what you’re selling out the story, not the glasses.
But isn’t the cost in the cleaning process for recycled materials?
T: Well, Paul, I mean, you’ve also been able to sort out a way to properly clean these things. I mean, that’s where the cost is often added for recycled material. Right? How are you doing the cleaning – in-house?
P: Yes. So we’re doing the washing in-house and especially on this project alone, because we needed a very specific HDPE to go into our bottles. So, we handpicked all the bottles out of the stream. Look, thank God, as an organisation like Sustainable Salons, we’ve already done a lot of the sorting processing in the salon before it comes to us.
P: So, like a traditional recycle would say put everything in your yellow bin and send it back to my warehouse, which is called a MRP that’s sort out the material. That’s a very expensive process. What we do is make the salon the MRP, and then when it comes back to us, it’s very organized and quite clean.
T: So, do they actually clean the bottles for you as well?
P: Yes, we educate them. We tell them, “Guys, if you want to see this bottle definitely going through our stream. Well, these are your processes you have to follow.” So if you saw Sustainable Salons, inside one of the hair salons and talk to the salon, we’re not like a traditional recycler that just drops you off a bin and just comes to collect every two weeks. We’re part of your business.
P: We provide loads of education, videos, documentaries. We engage your staff. We have events. We put on loads of different things all through the year. And we really think of it more like Apple, where you’ve got these amazing brands that are keeping you inside the ecosystem. And it does keep you in there, we can do amazing things together because now I can educate you about why plastic is not getting recycled, why these problems are happening.
P: And when you educate someone, they really want to give it back to you in the right way. So they’re joining our program for a reason because they want these things to be recycled. It’s just that nobody else out there is educating them to this degree. They find that job too hard.
T: And they’re willing to pay for that, and also the pickup, right?
P: Yes, of course.
T: I mean, it is hard to understand. Like you just said, the products are essentially free. But actually, there is a profit at the very beginning of it when you collect it because people are paying you to pick it up, which is so much different than the usual waste model.
P: And that’s why I don’t even like being compared to the traditional waste model. I find it too linear. It doesn’t offer any true benefits to the business. There is zero real benefit. Like if I asked somebody, “What is a recycle bin doing for your business?” And they just shake their shoulders and say nothing.
P: I said, “Does it bring you clients? – “No.” “Does it offer any benefits back to you?” – “No. It makes me feel better that I think I’m recycling because I don’t even know where it’s going and that it is. It’s just in there.”
P: And I just think that’s so sad because a product like this that people are very passion about want more transparency. They want to be engaged more. They really want these products even to come back to them. They love it coming back to them, I should say. I think when a customer sees that glasses come back to them, they’re like, “Oh, my God, that was my shampoo bottle. And now it’s a pair of glasses I use for reading.”
Why not make a shampoo bottle out of a shampoo bottle?
T: Is there any chance that you’ll be able to make an actual shampoo bottle at some point with this material?
P: Oh, we’re already there. That’s easy. Super easy. Honestly, I said this on the day that that one’s too easy. The reason that we focus on other products is the margin is better. Because when I focus on a product like a shampoo bottle, it’s hard to get somebody to understand the true value of that recycled material. For a pair of glasses, it’s much easier. People are willing to spend for that story. But would you buy a shampoo bottle at twice the price just because it was a recycled bottle? Not really. It’s because that goes in your shower where the glasses go on your face.
T: I think you’re right. The business case is so much more compelling to the end user when they know that the value is already embedded in the price, and you don’t have to pay extra for it. So that makes a lot of sense.
P: What I suggest with a lot of companies today not focussing on making shampoo bottles and start making more like a Keep Cup model for shampoo bottles. I think you’d be surprised how many people today would happily bring in their specific bottle to fill up for their shampoo.
T: Well, certainly companies that are doing that now.
P: Yes. They’re slowly growing again. I think they’re going to take off.
T: Well, if Woollies (Woolworths) and Loop or TerraCycle get their program off the shelf, then, you know, their program is meant to do that specifically for the more popular brands that you might see in the grocery store.
P: Yeah, I’m a huge fan of Loop and TerraCycle. I definitely think it’s the right path, and especially for now, understanding the packaging problem. So, good on them.
T: Hopefully that that comes out sooner rather later.
Has the 14 year old business plan for Sustainable Salons changed?
T: So, Paul I have a question for you that is specifically to the business plan – because you did write this business plan so many years ago, I think you said 14 years ago and obviously very few businesses start the way they were planning to start, and the business model you have in place now that is obviously working. Was that anything like the business plan that you actually first created?
P: It’s changed a lot over the years. Just like any business, we have to change the environment of what’s happening. If we look back to when we first wrote the business plan, it was much more built on the fantasy of doing good, of course, which we’ve achieved. But when you have to actually look down to the financials about how much it costs to service a new area.
P: And I’ll give you an example. When you’re servicing a client in this type of business that 10 kilometres away, that okay. But when the client starts to get 300 kilometres away and you have to really understand petrol and pricing and traffic conditions and labour costs. Things change very fast. So we only take on new areas to our program with a lot of R&D (research and development) put into it. We won’t just go to that new area. We actually need a few salons to join up before we go. Does that make sense?
P: So it does change on that level. So I always remind people don’t try to just grow too fast. The best advice I give to anybody is if you can’t make a program to work in your local area, don’t try to send it halfway around the world.
T: Yeah. Think local first.
P: It’s a big mistake because they get so many messages online about I love this. I want this, and you just want to keep everybody happy. But the problem is, you’re going to drive your business into the ground because financially, could you actually afford to service those people?
T: Makes a lot of business sense and good advice for any entrepreneurs out there that are considering such models.
What are the future plans for Sustainable Salons?
T: You’re talking about some of your programs and what you have in place right now. Do you want to share any your future plans or some of the big goals that you might have in mind?
P: Yeah, sure. Look, some of our future plans is one of the biggest places we’re finding a lot of excitement today is understanding how we can do a circular economy with more and more of our materials. What other product lines? What other things that can we create to really get people excited about what we’re doing, and can we do this all in-house? And we’re trying to cut out as many factors as possible.
P: And the best example I give it that is like Elon Musk watching him build Tesla. And you look at Space X. He’s bringing it all in-house where he’s bringing raw material in one end and rockets out the other. Wouldn’t that be cool if Sustainable Salons in the future was bringing in raw materials on one end, and we’re pushing out glasses and shampoo bottles at the other. You know, that’s a dream of mine.
P: So working a lot more in understanding the processes and how we then can re-educate our clients to be part of that future. So that’s a big part. We want to focus on manufacturing.
P: And another part is also focussing on people that we can’t reach. There’s still lots of people in very remote areas which are in very complex rural areas. We’re trying to build business models to service them and get out to them because we still see a lot of growth in those areas. We just know the complexities we have to deal with. So, there’s two main areas we’re going to be focussing on in 2020.
T: When you talk about the end to end product, or you bringing in the raw materials and then you have something coming out the other end – all in house. You did mention shampoo bottles, and you just also talked about the difficulties of trying to do that at a reasonable margin – are you also looking at other consumer products like the sunglasses?
P: Well, like I said, do they have to be one-use shampoo bottles, or could we be producing the future shampoo bottle – the bottle that never ends? Those will be much more the products we would focus on. So, let’s call it the future shampoo bottles.
P: Other things that we’d love to focus on is definitely consumables. We think that definitely sticks in people’s minds a lot like glasses and other items like that – even coffee cups and a whole range of things that you love to hold every day and have in your handbag. Because we know now you can definitely make very good strength, high strength, reusable coffee cups and bottles and many products, to be honest.
P: So, it’s gonna be an exciting time trying to solve those problems, and seeing what type of product? The tricky part here is you have to really understand the types of material you collect for the type of plastic, because then it’s not like every HDPE plastic can go off to make a pair of sunglasses. It has to be of a certain grade and strength. So, you really have to target the material. I want to get better at that.
T: It is interesting how many different combinations of plastic there are out there, and then once you add the additives on top of it, how can change the properties so quickly. And most consumers are not aware of how complex the chemistry behind the plastic product is.
Advise for our listeners
T: Paul, do you have any requests or maybe specific advice you want to share with our listeners?
P: Anyone out there that, let’s say we’re talking on the business side of life – you’re thinking, “You know what? I’m sick of doing my day to day grind and selling the same old usual, boring products that have no real compassion for our environment, our community.” Or even the profit, let’s say that you’re struggling to find a margin,
I would highly suggest relooking at what is it you want to wake up to tomorrow and really start to think about that. What matters to you?
P: It doesn’t have to be everything that we’ve done or others have done. You really have to find out what matters to you. It might be your local gym, your local school. It might be anything to do with something that affected you in your life. And right now, we’re having big bushfires in Australia. So maybe you want to start solving more of the problems of our fire brigade having in Australia at the moment.
P: But basically start to focus on what is it that you want to wake up to?
What’s your purpose in life? And then build the business around that and basically focus on the 3Ps: people, planet and profit. Don’t just pick one. You must implement all three equally. And when you implement those into the business model, you’re gonna find it’s not going to be a conventional style business.
P: You’re actually going to now be a burger shop that actually gives back to the local community that is supporting local initiative and maybe employs people on a different scale. And that’s something that I think you’ve got to find a lot of purpose in life. And with purpose, you’re also going to have a great story to tell which will bring in the profit that you need to pay your mortgage and workers. So, if you can focus on those three P’s, I think you’re going to go really far.
P: Now, for those out there that have really focussed more on the environmental side, I highly suggest making sure that – yes, I totally get the passion for the environment and that is number one in their minds. But you do need to understand sometimes that the consumer out there thinks a little bit different to you. You might have to jig your model just a little bit to not scare them off, to make them feel that they’re a part of what you’re doing.
P: And you’d be surprised. We have very liberal boss owners, like very business-minded people joining our program. And they say to me, “Paul, it’s not the green part I joined. It’s because you bring me new clients. So, I’m really happy I’m now a green salon.” And you know what, as long as you’re joining, that’s what matters.
T: Well, that’s fantastic advice to both business owners and for people that are really caring about the environment. So, thank you for sharing that.
How to reach Paul and Sustainable Salons?
T: How can our listeners reach you and Sustainable Salons or even Refoil if they’re interested in interacting with you in some way?
P: Yeah, look, the usual channels. We have our new website at sustainablesalons.org and Refoil, which is refoil.com.au. You can go to any one of those sites to have a look at what we do on a day to day.
T: And then you’re also on social media, too?
P: You name it. Who’s not on social media? We all are. So, you know, Instagram, Facebook – just type in “Sustainable Salons,” and you’ll see it everywhere.
T: Great. I’ll make sure that we put the links to all those locations onto the show notes as well.
T: Paul, thank you so much for sharing your story. It’s been fascinating just to hear what you did, starting at age 11 and going into a very glamorous hairdressing world with celebrities to meeting your partner and then finding purpose. And with that purpose, you’ve come up with a range of business solutions that are sustainable – not just from a profit perspective, but also in driving a very strong environmental mission for a certain industry that you knew a lot about.
T: And then at the same time, helping so many people through your donations to OzHarvest and the other group in New Zealand. So, thank you so much for the work that you and your team are doing. I can’t think of many people that you’re probably not touching in some way because of the various ways that your businesses are doing both outreach and dealing with this problem that we have, which is too much waste in the various industries. So, fantastic work. Thank you for all that.
P: Thanks for having me on your show. Really, really appreciate it.
In this 2-part series, I chat with Mark Yates, the founder of Repeat Plastics, now called Replas in one of the most educational and insightful shows we’ve done yet involving the plastics industry.
Mark unintentionally entered the recycled plastics business 28 years ago when he decided to make something with the plastic packaging waste that was being generated in his father’s gum factory.
Today, Mark’s company is one of the very
few in Australia that makes products from mixed plastic waste. If you ever wanted to know what happens to
the soft plastic that the grocery stores collect, this is the show for you.
I hope you enjoy this two-part episode of Plastics Revolution with Mark Yates from Replas.
Hosted by Tammy Ven Dange Produced by Jonny Puskas Theme Music by Joseph McDade
All Rights Reserved 2019
T: Host Tammy Ven Dange M: Guest Mark Yates, Founder of Repeat Plastics (now Replas)
This transcript has been edited for clarity.
T: Mark, welcome to the show.
M: Thank you.
T: Thank you for joining me. I’ve actually been interested in your company and the work that you’ve been doing since I found out that you were a partner with Redcycle. A lot of people here who might be listening may not be from Australia or might not be familiar with the Redcycle program. Could you talk to us about what that is?
The Redcycle Program
M: Okay. So years ago, and I don’t know how many years ago – it would be eight or nine years ago, a lady by the name of Liz Kasell came to us with a harebrained scheme of collecting all the green bags, the polyprop – the woven polyprop bags – the carry bags that were handed out. And so she went to Coles and developed a system to grab those bags back in a one-off type collection.
M: So her
first venture into that area, I’d say, was at the front of your Coles
supermarkets. There was a supermarket market trolley with a great big green bag
draped over it. And so it was to encourage people to bring their broken bags
back. And we got that material, and it only produced sort of five or six
tonnes. But that’s a hell of a lot of bags. We got that material and made
products out of it.
M: She then
started to push our products into schools and into areas because she could see
the synergy between the education of young people and getting them to learn to
recycle. And the spin off with that would be they’d hopefully educate their
parents. So, she worked on a group of products that were well usable in schools
as she pushed her products into schools. And then they were returnable into
these collection systems. And it really grew from there. So she worked with
that one collection with the supermarkets that worked well.
love that. The supermarkets pushed Liz it to go further, to give them the
answer they needed, which was to be able to put “recyclable” on their
packaging, which is a bit of a side story.
M: I think
there is a regulation or a form of governance that to be able to put recyclable
on your packaging, 86% of the country has to be within so many kilometres of a
collection point. So, to legally put recyclable on something. It has to be recyclable,
which makes sense. Doesn’t it?
there, the supermarkets expanded, kept pushing Lizo to increase her presence
and Liz set up the soft plastics collections with Coles first up, and now it’s
with Coles and Woolworths right across Australia. She’s holding back on any
more supermarkets at the moment because like every attempt at recycling in the
past, the emphasis has been on collection and not on what to do with it. So,
she can see that at the moment, she’s got a lot of plastic .But a lot of
projects she’s been working on over the years is starting to come through to
really use bulk amounts of that plastic.
T: So Liz came to you with a material, basically.
And was she purchasing those products from you or were you just taking the material
and using it for your own products?
M: The idea was to supply us with the material, yes. And it was actually quite a good material that was sought after by us. It helped a lot of the poorer materials we got work better. But she wanted the whole system. She wanted it from front to end. So she’d also go out and push our products into schools and councils and the like or any partners that she had in in the program.
The Truth About Recycling
M: It is such a good idea. Now every supermarket or every Coles and Woolworths has a collection point and a lot of them – nearly all of them have one of their products in the front of the supermarket. So you get the connection. If I put this in here, it turns into that. And that’s what’s missing with a lot of recycling.
M: When you put your stuff in your yellow lid in at the front of your house, there is no connection. It goes in that and it’s gone. And that no connection or collection has is come back to bite us in the bum, hasn’t it? It’s once it goes in that bin it’s gone, it’s recycled. Well unfortunately, no.
T: And now we’ve had a lot of videos or newscasts recently that have shown a lot of mixed plastic going overseas or it actually going to landfill.
Working with Mixed Plastics
T: Let’s go back a little bit now because I thought it was important to talk about how we’ve kind of met because I was interested in your company, because there’s not many manufacturers that deal with soft plastics for recycling. I’m not sure – is there even maybe one other one I’m thinking about here in Australia?
M: There’s a
few that deal with soft plastics, but they’re all single polymer. So, there’s a
few that recycle ag (agriculture) film, and add it back to films, which is a
hard one. There’s not a lot in this game. The “rigids” are pretty easy. The
machinery is pretty simple to chop up.
T: So that’s the hard plastic (rigids).
M: Yeah, your laundry detergent bottles and the like.
T: So as far as mix plastic go, there’s really not many that would be doing what you’re doing?
M: There’s a handful if that.
How did he get into the Recycled Plastics Industry?
T: So let’s go back to how you got into the industry, because I think that this will explain a lot about why Liz would pick you. And that is important too, because for those people that are not from Australia, this is a significant program within the two largest grocery store (chains) in Australia. So, I think it’s important to go back to this process about why she picked you, and why you said yes. But I reckon it has to do with your past. So how did you get into the recycled plastics industry?
M: That’s a very good question. I used to work
throughout Asia a lot when I was (young). I did an electrical fitting
apprenticeship. So the first job out of my apprenticeship was commissioning
environmentally friendly heat treatment plants all over all over the world, but
mainly in Asia.
M: So I had to project manage the installation of
these plants and the commissioning and it was basically fly out on a Monday,
fly home on a Friday night, spend the weekend at home and then out again. So
being young, and I was gonna say single, but my wife would kill me for that.
Just being young and wanting to see the world or having a taste of seeing the
world. I really enjoyed that for a while. But like any job like that, whoever’s
done that sort of work, it’s very tiring and very hard.
M: So I
needed something to do in Australia. That’s basically it. So my father owned a
rubber manufacturing company, which was a dying industry, just like the auto
industry at the moment. But, my dad had a small factory, and he let me use as a
corner of a small factory and pushed me towards doing something with the
plastic waste he generated.
M: He had some customers that had some products that could possibly be made out of recycled plastic. So I fooled around with some of his equipment and some ideas that I’d had – a very simple idea. Probably the biggest asset was not knowing anything about plastics – not even knowing they were recyclable at the start.
M: So the first plastics I got, I found an old oven on hard rubbish and dragged that into the factory and heated the plastics up in an oven on a tray, and just like you see on YouTube now with a lot of the project stuff that’s brilliant out there. It simplifies it down to the Nth Degree. And that’s how it started. Very simple. Melting plastic in an oven, pushing it into a shape and then working from there and then trying different plastics.
M: And eventually, I knew that an oven wasn’t quite
good enough to manufacture from. So I went to a plastics company and said, “I
know they make such a machine.” I didn’t know the name of it. “I need to melt
plastics.” So, they put me on the path to buy an extruder, which was a huge
investment back then – a very old extruder that just happened to work straight
away, which was a great start.
T: What were
the first products that you made from your recycled rubber?
M: It was
recycled plastic that was wrapped around the rubber.
T: Oh, OK. So
was it wasn’t even the actual product? It was packaging.
M: It’s packaging way back then. The first product we made was a foot, an up-stand for asbestos removal bin. So it was just a lump of plastic that had to be shiny, that had to hold a great big steel bin off the ground. And so there were these feet and they’d throw the asbestos in this plastic lined bin, close it all up, put the steel lid on, spray everything with the sticky tacky substance and then dump the whole lot down the tip.
M: I can
remember – I got the dye sorted and I
got the first order. It was for a couple of thousand units, and I started
working in an afternoon and 30 hours later I turned the machine off. I worked
straight through to get the order done. I was that excited to get the order
done. Shipped the product. Customer was happy and the first cheque I ever
T: Oh no!
M: I didn’t
get any money for the first product. So possibly
I should have quit then, but I’m glad I didn’t.
T: So that was a different kind of machine than most of things you’re doing now? They’re injection moulding, aren’t they?
M: They’re a combination. So, we use all those stupid ideas from the start combined them to be able to handle the rubbish plastics we use, the mix polymers, the contaminants and everything and get a reasonably good product, a product that’s fit for use at the end.
T: Oh, okay.
So, because you’re processing the waste, you’re using the extrusion process to
create the feedstock basically for the other products? Is that right?
there’s a few processes. We went along that the path that we needed to engineer
the mixes of the plastics to suit the end product. A lot of people spruike that
you can throw anything in and we can make a quality product. Well, you can
throw anything in and you’ll get an anything product. And for some products
M: Like a wheelstop
that sits in a car park, that doesn’t have to be that strong. It’s actually got
to be fairly soft and malleable. It’s held down. It’s not going to bend in the
sun too much. So a product like that can handle total mixes of anything, you
know, and it can be a lot of soft plastics or a lot of rigids or whatever.
M: But we went along the path. We’d process to a minimal point. So, we wouldn’t put too much energy in the front end. We’d densify the material in various forms, and then we’d mix. So, we’d get different supplies that we knew vaguely what they were and knew their characteristics and then we’d mix them to suit.
M: So it’s like if we make a park bench, it’s not going to bend in the sun, which was a problem in the past. There used to be black benches out there, and they’d be very expensive – some of the first ones. And you’d go along a month later, they’d all be bent and look terrible.
T: I’m looking around your office here and you have bollards and other things. I mean, when you’re dealing with the consistency issue of mixed plastics, meaning that you can get just about anything. I mean, I saw downstairs when we were going through, you had different bails. So you can control what percentage of what, but we also looked at some of those plastic bundles and some of them had wires sticking out of them and such.
T: I don’t know how you can possibly control your quality process when you’re not really sure what you’re getting at the end. I mean, that’s the number one reason why manufacturers have told me up to this point they don’t like working with recycled plastic.
M: Yeah. You’re spot on there. We solve the quality problems by blending. So, if we’ve got what we’d call a bad mix, a very wide ranging mix, we’d only add that at a certain percentage to our end product. We’d also add other plastics that have strong characteristics that bind all the bad stuff together. But probably the biggest help was we design the machines to suit the rubbish plastics.
M: So we just design it differently. We didn’t go along standard injection moulding procedures because we didn’t know them. I didn’t know how to run an injection moulder. Actually, I still have trouble running an injection moulder. We build the machines ourselves. We put our own software in them. We put a Simplified Operating Systems on them, and it works.
T: So that’s interesting because we’re talking
about someone who was experimenting from the very beginning with your oven,
with wrapping or packaging, and creating your first product. You’re still doing
that today, like 20 something years later.
M: I wish I could get some of the ideas out of my head that I still have. That’s the frustrating bit. It does hold you back a lot. We’ve got to run a business. It’s gotta to be sustainable in every sense of the word. We’ve got over 50 employees. So we have to come up with their wages every week. That’s the number one priority. We have to make money. It sounds wrong, but that’s the way we’re here. And that’s the way we’ve stayed here. Whereas a lot of people in the past have come and gone.
T: Well, I think that’s the big thing about any sustainable environmental focus. There’s a lot of social enterprises out there that aren’t making it. And you’re a company that’s only working with recycled plastic. Is it all from Australia?
Let’s talk about dirty nappies
M: It is all from Australia. Although we have
played with imported stuff that we couldn’t get in Australia with a view to
starting up in Australia like disposable nappies – dirty, disposable, nappies.
T: I feel like going down that rabbit hole right
M: It is a
rabbit hole. Believe me.
T: When we
talk about disposable nappies or diapers, that’s a big push right now. In fact,
probably two weeks ago I went to a forum where they were talking about trying
to get people to go back to cloth nappies because of this environmental issue, and
the number of diapers or nappies that a child will go through in their time.
Are you actually working on something like that that you’re happy to share?
M: I can share a little bit. It is a rabbit hole. It’s a pet (peeve) ever since having kids myself – Kids of my own and seeing the absolute staggering amount of waste that comes from disposable nappies. Although we did have a cloth nappy service. So they dropped them off and picked them up, which was a bit of a luxury.
M: I’ve followed a company, a Canadian company
that had set up plants around the world, and they seem to always get them 90% right.
They had one set up that I visited in the Netherlands there that used to do
mainly hospital waste. So it used to process ten tonnes an hour of diapers and incontinence
nappies. I worked with them to get some of their finished product out here to
trial it. And it worked great, actually worked really well in our process.
worked with a company in Melbourne called My Planet, which was around 12 years
ago. They actually started up, got the process running here in Melbourne, and
then the company got bought out and it wasn’t core business. So, the company
that bought them out shut it down.
M: Now, there’s another one recently, probably five years ago I called, Relive It. They won an award, got some money or got together some money, got rights to another process, the same Canadian company’s process and tried to start up here. They nearly made it, but I think they failed because they were trying to go too big, too quick. They trying to generate tens of millions of dollars to set up a plant and couldn’t quite get it there.
M: And now
there’s someone in that space now with a technology from Italy. It’s actually
in conjunction with – I don’t think I’m telling stories out of school here – it’s Proctor and Gamble and an Italian family
have got together to develop a process.
M: And it’s
not rocket science. We’ve been washing cloth nappies. It’s the same way. You
just wash it and you separate everything at the end. And if you can separate
the plastic, separate from the pulp, separate the super absorbent polymer
that’s in nappies nowadays – you’re on a winner. You’ve just got to do it in a
model that works that you can make money and be there for the long run. So
watch this space. It’s quite exciting.
T: I think there’s a lot of people that will be very excited about this. It is a moral dilemma for people that are trying to reduce their plastic consumption and every couple of hours are having to take a dirty nappy off. So, I think a lot of people would be very interested.
Supply versus Demand for Mixed Plastics
T: The question
I have then is – because most the products that I’ve seen here have been
largely outdoor type products or industrial type products. Australia’s a fairly
small marketplace compared to some places. And with the environmental interests
that a lot of people have now, more and more people are using those bins at the
supermarkets to put in their single use plastic. How are you doing in terms of
trying to match the supply that you’re receiving of all these various
materials, even potentially nappies and being able to sell something on the
back end of it?
M: Yeah, it’s a good observation. It’s not working at the moment. It’s changed so dramatically over the last 18 months. We’ve gone from having to employ probably around 30% to 35% of our staff to get out there and sell the product to now not being able to make enough product and build equipment quick enough to meet the demand. So…
It’s really spinning around now that people understood that there’s more to recycling than just lifting that yellow lid in and putting stuff in the recycling bin.
M: An announcement today was – lots of councils got together, and I think it was in South Australia – I’m not 100 percent sure of this one. But they’ve brought in another procurement policy to really hammer home they’ve got to buy recycled. And that is the answer. And that will give hope for start-ups and other people that they can afford to invest in this industry because it’s not a real easy or cheap industry to invest into. Some of the capital costs for equipment are phenomenal.
Plastic Railway Sleepers
M: But actually there’s a lot more. There’s a big light at the end of the tunnel now, and there’s some huge projects that are just coming to fruition, like the plastic railway sleepers, that have been out in the States for the last 15 years or more than that. We developed one here 17 years ago, which got passed. They were developing them in the UK and the States at the same time. And the States has been making them for that long and putting them in track. We’re a bit slow over here. We didn’t realize. But a product like that will soak up thousands of tonnes of material, which we need to soak up tens of thousands of tonnes.
Plastics to Roads Projects
other ventures starting up at the moment, like the plastics to roads, which is
a which is a great one if it’s done right. There’s a few people around or a few
companies around that are just throwing plastics into roads, and it’ll become
an aboveground landfill. It doesn’t,actually increase the lifespan of the road.
So it’s it doesn’t make a lot of sense.
M: But there are companies – can I mentioned
companies names, is that right?
T: Yeah, absolutely.
M: Companies like Close the Loop that have been again in this space for – oh Steve Morris was playing with this nine years ago – plastics into roads, adding their toner collection that they get from Planet Ark. And they’re just at the top of the hill. They’re just getting the large orders they need to put the investment in to get it happening. And the spin off with that is the technology they’re using here will be taken to the States and also help with the same problems that they’re having in the States.
A bigger problem in America
T: I actually think the States are a lot worse off. My family is from the US, and I just spent a couple weeks there visiting in various size places in terms of population. And just some information to share – it probably won’t get into this podcast – But my great aunt, who is 92 years old. She lives in a very small town in the middle of Kansas. She can’t drive anymore. So she asked me to drop off recycling to three different places.
T: So I did that. But I got to the last place where they are hand-separating everything right there in this drive-through warehouse of sorts. And I asked the guy working at the warehouse how things were going. And he said that since they can’t export this anymore, they’ve gone from six regional centres for recycling to just that one because everything they’re grabbing now is worthless pretty much.
T: At my
parents’ place, which is a little bit bigger, and that’s in Arizona. They used
to accept every single kind of plastic – one through seven, which I’d never
seen a recycling system like that before. And that included paper, glass,
whatever. As of this month, they are no longer allowed to recycle anything
without paying a weekly fee. And now, even if they pay that weekly fee,
kerbside pickup only will pick up clear or white plastic, cardboard – so no
paper, no glass, but metal. And that’s what they’re going to (in terms of
recycling systems) if they were to pay for it, which they can’t with a pension.
So I actually think America is in a worse position than Australia at the moment
maybe just because the size if nothing else.
M: It’s probably a polite way to put it – There’s a lot of potential in the States. But there’s also some technologies in the States that are brilliant, like the trex decking material, which is why they only collect that clear soft film to go into products like that, which they they sell it out here now.
M: It’s such a great engineered product, a great use for rubbish plastics that if you do get it right, you can make a difference. And the numbers they put through that plant. I know they sell half a billion US dollars now here of the product. I used to be able to recite the volume of plastics that would go through at that.
M: But they do it the right way. They used rubbish plastics, and then coat it with a virgin surface – that’s what you see, and that’s an engineered surface so they can guarantee it. And the rubbish plastics and wood flare will just hold up the nice surface that you see. So that’s a bit of a hint, too, to anyone who wants to get into it. It doesn’t have to be big, black and ugly.
T: No, but
if you have a couple million dollars sitting around first. Right? I mean, investments
in manufacturing, period, whatever it might be is not a small task. And the kind
of work that you’re doing right now, Mark, is pretty incredible because you’re
not just buying off the shelf equipment to be able to do the things that you
want to do. You’re actually creating your own machines.
M: Yeah, that’s what I find enjoyable about my job. I get a bit of a free reign to look at technologies all over the world and make sure we’re up with the best. So things like the latest buzz word is Industry 4.0 and AI. All those buzzwords are something that was going to happen anyway. They just put a name to it. We get to look at all that and grab the best bits and incorporate it in our processes.
M: But still, you have to do it yourself. And
you’ve been able to create this capability in-house, which has to put you in a
position to do more with recycled plastic than just about anyone here in
Australia. Maybe even other places too.
M: The idea of recycled plastics in that way, yeah, we can do more. It’s a bit of a dilemma with us. And we sit a bit above “waste to energy” in this field. But once we mix the polymers, it can only ever be a mixed polymer product from then on out. So, we’re really careful not to grab single polymer streams because a single polymer stream should go back to single polymer products. So, if you’ve got a plastic bag, it should go back to a plastic bag, and it can be done. It just needs a bit of an investment and a bit of a push along or pull along.
M: So, we
sit in a space where it is maybe not so limited because all the multi-layer
films and that sort of thing, which are a problem to recycle – not so much for
us. But if you want to turn a stand-up pouch, the multi-layer films that are
involved in a stand-up pouch – back into a stand up patch, you’ve got no hope.
T: Could you just, for our audience that aren’t
as familiar with plastic – could you explain, first of all, what’s a film and
then what’s a stand-up pouch?
M: There’s probably not much difference. A pouch is made from a film, but it’s a very thick film. A film – it’s your standard plastic bag or your old shopping bags. It is basically a single polymer and very soft and “scrunchable” is the word we use. A stand-up pouch, which is a very easy thing for producers to manufacture. It’s a great way to get the products on the shelf. It’s very cheap.
what’s a good example of a pouch?
M: The squishy yogurt containers that you just undo the top and squeeze them straight into your mouth. A lot of products that used to be sold in rigid plastic. So rigid plastics are things like laundry detergent bottles, coke bottles, sauce bottles, all that sort of things are going to stand up pouches where they can because it’s cheaper. There’re properties they can put in those multi-layer films that help the products last longer that are stronger for the lighter weight. So, there’s good things about it and bad things about it.
M: Some of the polymers they add to stand up pouches, there’ll be layers of nylons and PETs. And in our processes, it’s not a huge issue because those sorts of plastics have a higher melt point. So, they’ll sit in our products just as discrete particles. Whereas a film, a plastic bag, if you can’t melt it, you can’t blow it into a plastic bag or if it’s a wrong polymers.
T: So, once
again, let’s try to do technical-ise this conversation. When we talk about polymers,
we’re talking about basically a type of plastic. And when you’re talking about
the variations of plastic and those issues, it’s basically because every kind
of plastic has a different melting point. Right? So, if you’re putting it
through a melting process and they’re all melting at different levels, I
suppose – would you get some that might burn and others that might still be in
a solid state of some sort?
M: Yeah. If
you are doing a PET product, and you had a lower melting point, it could
degrade when you get to the temperatures you need to run PETs. And the nasties
in this field is the PVCs which turn into a gas – a chlorine gas which tend to
rust your factories unfortunately.
unfortunately hurts people too.
M: Yeah. Although
you never seem to have a cold when you run PVC machines. Cleans your right.
T: Oh no!
T: The PET
we talked about too is plastic bottles essentially like for water bottles.
M: Yeah. And
clothing. All sorts of things that doonas and doona filling. That
sort of thing. It’s everywhere. The seats you sit on have PET in them, and
there’s fillings and that sort of thing. But yeah, our process we run at
temperatures that the lower melting point products melt and then the higher
melting point products sit in there as discrete items.
T: And you could do that because by the time that
you add the extra recycled plastics to harden it or whatever properties that
you’re adding to it, you don’t notice?
M: Yeah, you’re right. It comes in as a percentage of the finished product. So, it’s a small percentage. Now our tolerances can handle percentages of contaminants be them paper, liquid paper board type products, timber.
What about colour issues?
T: Most the
plastics I am seeing in this room, they are all solid colour. Sometimes when
people think about recycled plastic, they think about more of a speckled – I
guess it’s probably more the project type plastic that people are doing in
small shops. Is colour an issue for you?
M: We have a hierarchy. So we start with- we do a lot of white products. So, we need either natural or white supplies and material for that. So they’d be more post-industrial or very well sorted post-consumer plastics. Luckily for us, the white products from our factory, any rejects or any scrap goes to yellow products.
M: In a yellow product, we can use natural or white and or yellow, and turn them to yellow. And then we have a hierarchy – from yellow, we can go to green, blues, browns, black. So, we have a spectrum of colours. And and as they go through our plant and become more contaminated, they end up in the holy grail of recycled plastics which is a big black, ugly product.
Circular life cycle of his products
T: So, you’re actually doing a circular life cycle of all your products too then?
M: Yep. Within our plant, nothing gets wasted. We don’t throw much out in our factories. In fact, here’s not really anything we do throw out, although you could walk out the front, see a big bin there full of maybe broken office furniture or something. But other than stuff that’s every day, we don’t take in any product and then lose anything. We pay for the materials, so why would we want to throw it out?
T: Yeah. So, you find a way for it.
curious for your own recycling. I see you might have recycle bins there. And I
notice you even have a soft plastic bag here for your own soft plastic use. You
said you had like 50 employees. Do you have bins for them too, and it literally
goes right into the process?
M: Yeah, it’s probably the most efficient way of recycling. It would be pretty hypocritical, although I have caught my wife now and then grabbing a bag of soft plastics and heading off to the supermarket.
It’s a pretty efficient way of recycling isn’t it, when we recycle our own plastic?
T: That’s right. And certainly part of the ethos.
M: Yeah. We try to spread that right through the company for sure though. It is hard. As everyone knows it’s hard to stay on top of it, and it is hard to educate people. That’s the hardest thing.
T: Well it’s probably getting easier right now with
M: It is. We don’t make it easy with all these
different plastics and different varieties of every plastic. If you look at the
plastics and just a soft plastic or any of the plastics have different melting
points. Any single polymer has different melting points, different colours,
different additives. You can end up with thousands of different plastics or
varieties of the seven or eight main plastics to try to do something with.
comes first: product or material?
T: Are you finding that
you’re receiving a feedstock, and then you’re trying to figure out what to do
with it? Or is it you have an idea of something to create, and then therefore
you’re sourcing that material? What comes first as far as the chicken or the
M: The chicken or the egg? That’s a good one.
It’s normally a combination. I’ve got material we’ve trialled over the years.
It hasn’t worked for some things. And then years later I’ll think, “Hang on a
minute. That would work well in that product.” So, we’ll grab that and use it
in that product or vice versa.
M: We’ve got a product – the
seats are a good example again. We have to have a certain amount of
polypropylene in that seat, which has a higher melting point and is basically
stiffer to make sure when it’s there in the hot sun in central Australia, it’s
not bending. So, we make sure we source sources of polypropylene, like the
hospital scrap material you saw there, which is a very high melt flow film and
polyprop. When you melt that down, it’s very stiff and brittle. It would be too
brittle if we used it straight. So we blend it.
gowns as feedstock?
T: That’s interesting,
because the hospital material I just saw downstairs were actually like gowns
and such. Are we talking about the same one?
M: Yep. It’s what they call a
non-woven fibre that feels soft to your hands, but actually it’s thousands upon
thousands of little fibres that aren’t soft at all. If you melt that stuff down
T: Because I’ve always thought about #5 or
polypropylene to be more like the laundry detergent plastic.
M: Or your take-away
T: Yeah. Something harder
than that. So, I did not realise that you could also get a soft version of that,
and that’s what those gowns are made out of?
M: Oh, your hospital gowns, your hospital
curtains, the food industry – all the overalls, hair nets, masks, all that sort
And it makes sense why that would be a really
useful substance for the industrial type products that you’re making.
M: Yeah, it’s a great binder.
And other thing when we used to make white posts for the sides of the roads, we
couldn’t add too much of that plastic because the road authorities wanted the
post to bend and not break. So, if we had the stiffer plastics, the post would
break when a car hit them. If we had the softer plastics like stretch wrap,
they’ll bend over.
T: What are your top selling products right now?
Are they what I’m seeing in the room like the bollard type things or the
railroad sleepers we just spoke about?
M: Unfortunately, the railroads sleepers – we’re
not big enough to handle that. The company that’s running with them, at the
Recycling, are backed by a
very large company, and they’ve got the money to see that project through.
They’re well along the way to getting them specified and bought in a commercial
M: We’ve had sleepers in the
Billy railway line for 10
years now. And just recently they’ve put Integrated Recycling sleepers in the Richmond station down here, which is a proper mainline
track. So it’s really good to see that’s finally happening.
Popular Replas Products
T: And I’d say your most popular products then
right now are? You don’t have to answer that question if you don’t want to.
M: No, no. Luckily, all our
products seem to rise together. The seats are huge at the moment. A lot of
that’s because Coles and Woolworths have them in the front of each store so
people can see the connection with recycling. And then kids – I don’t know if
it’s kids or just being out there. Schools are starting to say, “Well, why
aren’t we using them? You know,kids should be sitting on recycled seats.” And
universities use them. So that seat and furniture market is rising.
– we can’t keep up with those. We do a lot of infrastructure products for watermains
and valves and hydrants around, and marker posts for the sides of the roads. As
infrastructure grows around the country, that’s expanding. And no doubt
there’ll be 10 products we’re asked to make next week that we can’t make as people
are starting to realise that they have to start purchasing recycled to increase
So much going on. It’s interesting to think
that you’ve been in this business for 20 years.
M: Twenty-eight years.
T: Sorry. Twenty-eight. Wow, that’s
closer to 30. Twenty-eight years. And finally, people are starting to get this
message. Finally, after all these years of trying to sell the story, that
people needed a deal more with recycled plastic in terms of buying products
from it, they’re finally hearing this message, Mark. How is that affecting your
M: It’s putting pressures on the other way now.
Now we’re struggling to keep up. It’s exciting times, that’s for sure. The
potential is everywhere, all around the world. The potential is there. And
Australia is not unique.
company in Europe has grown 30 percent year on year for the last two and a half
years. Another friend’s company in the UK has grown 15 percent year on year,
and those sorts of numbers were unheard of. When we first started, of course,
we were growing fairly rapidly because it was all new getting the right
products in, and then we had a bit of a levelling period. And now we can’t keep
up as well. It’s crazy times. It’s frustrating actually that we’re knocking
back material every day.
we still recycle if a lot of waste is now going to landfill anyway?
T: And I wondered about that with our prime minister here in Australia recently said that we’re not going to export any plastics anymore. Not that many countries wanted it anymore after the changes started happening last year with China. I mean, what’s your view about plastic right now in terms of it going to landfill? Because before it wasn’t visible to us, but it was.
T: Now, everybody’s trying to recycle. Is it still worth it for people to do that or is it right now we are at a crossroads where there’s not enough demand or processors or manufacturers or something that this amount of plastic that we are putting in the bins right now clearly will good to landfill until that market catches up.
M: It’s a great question. The infrastructure is
there. It would be a pity to lose that infrastructure because whatever Channel
News showed a picture of a truck dumping the stuff in landfill, Now there’s
still very valuable commodities in that recycling bin. The milk bottles – people
can’t get enough of those. That’s sorted. The PET bottles – can’t get enough of
M: I’m not that much across
paper and cardboard. So, I don’t know how that industry is travelling. The
glass is a bit of an issue. But the infrastructure’s there. It would be a pity
to go backwards because one or two media outlets showed a picture of a truck
dumping a few loads down into landfill. And even if it’s more than a few loads,
even if it’s for the next six or eight months while the industry catches up, it
would be a pity to lose that infrastructure because of all the negativity on
T: Because, you just lost
here in Victoria – this is the state.
Melbourne is the major city here – just like two months ago, one of the major
M: 40 percent.
T: Yeah. Just closed down.
And they were also looking after Tasmania’s recyclables I think or at least
part of it. That tells me that there’s still not enough buyers if they went
M: Yeah. It’s gonna be a hiccup for a while.
There definitely isn’t enough buyers. The States are pushing plastics all
around the world. Europe is pushing plastics all around the world. We’re trying
to push our tiny bit of plastics. Lucky we’re on Asia’s doorstep. But now it’s
got to be dealt with in-house. We’ve got a process it here which will take
time. There’s so much movement in this industry. My mind just boggles. There’s
some big plants that have just come online and that are setting up. So we’ve
got to keep the infrastructure going because these big plants require those
materials – that feedstock we’ve got.
M: There’s a lot of talk on
the contamination in recyclables. Well, I was just speaking to someone
yesterday who pointed it out. We used to buy kerbside rigids and manufacture
out of that material because it’s easy. But then when we couldn’t buy the
hundreds of tonnes required that the big boys were moving, we sort of got
squeezed out, and the Chinese were paying a higher price.
we used to buy kerbside rigids, there was a 40 percent loss. So, we’d pay for a
tonne of material to go through a wash plant to get rid of the contaminants and
only 600 kilograms that come out.
M: Now, you can imagine China
accepting millions of tonnes of material, the amount of rubbish that would have
generated – the 40 percent of those millions of tonnes. And unfortunately, in
the not so environmentally aware plants, the best way to get rid of that
material is straight out back into the local creek. I think that’s what
Indonesia’s had to deal with too, at the moment.
M: We handle those contaminants by just
enveloping them in plastic and they’re still sitting there. But when you go
bottle to bottle recycling you, it’s got to be nice, clean plastics.
T: Yeah, because it has to be
food-safe, and that’s certainly a bigger challenge.
M: So, yeah, there’s a lot of
talk on the quality of the materials. People are lazy and I’m lazy. Everyone’s
lazy. Who wants to wash out a sauce bottle before they put it in? We probably
need to get the quality up at the second bite – in volume, in big controllable atmospheres
that can handle the waste and dispose of it properly.
T: So, the person on the street, they can start
doing better recycling in terms of what they put into the bin. Our local
council actually told us we didn’t have to clean it, but they wanted us to
recycle. That’s obviously changing now that things are being done local, or is
it just because we don’t have the machinery up that can properly clean things?
M: I think the thing that everyone’s got to
accept is that there’s different systems for every single shire, house,
whatever in Australia. Some people can handle things like lids on bottles. I
believe they should be kept on, and then they sorted out and sold as a
secondary raw material.
People who want to do the right thing need to figure out what the right thing is.
probably need to call your council, although I’d rather councils were more
proactive and got above all the noise and said, “In our council, you put milk
cartons, you put whatever milk bottles, you don’t put this, you don’t put that.”
I don’t have a clue what our council wants or doesn’t want. And it changes. And
let’s accept that and get it right.
Plastics Start at the Design Process
T: The other thing that I
found that most people don’t think it’s a problem, but it seems to me that (it
is)…since the products I’m trying to make personally are mostly a single
plastic – although we’re looking at some mixes as well just to harden the
plastic up a little bit – the milk
bottles are a good example where you have a #2, high density polyethylene
T: Sometimes it’s a #1 PET,
but the lids are often something totally different and a totally different
colour – which it seems to me without being a manufacturer or a processor that
that would cause at least a plastic difference or contamination of colour, and
as well as two different plastics if you left the lid on.
the process that you’re going through for your industrial type products, you’ve
found a way to work with that mixture. What about other products that maybe
they do need a single? Is there something we could do in the design process
with the actual packaging that would make your life easier? Would it make it
easier for other manufacturers and processors because they’re not mixing
M: Yeah. Not so much Replas’
life. We’re pretty right with all those variances. But you’re right. If the lids
were the same polymer as the bottles, which is impractical in a lot of cases,
you’re not going to have a PET lid on a PET bottle. But you know, if they got
rid of – I hate to say it again, PVC containers, and there’s no reason for
them. If they went to a natural (colour) lid.
Issue with Black Products for Recycling
One of the
crazy things is one of the big companies has figured out how to detect a black
product by adding a black master batch. Now we’re talking about the colour
hierarchy before. So if there’s lots of black products in the waste stream, all
you can do is make black products out of them. So, the simple thing I think is
don’t make black packaging products, just don’t do it. And then you’ve got a
bigger field for your recycler.
T: So that will be things like garbage bags?.
M: Garbage bags are going down
the tip anyway, aren’t they. So they
don’t matter. But Coca-Cola have a black lid on one of their
T: Oh, yeah.
M: It should be a natural lead. You know, they
all should be natural. Your milk bottles should all have a clear lead.
M: I think there’s a company
here in Melbourne. I think it’s Earth Choice. And I was at a talk a couple of years ago, and the CEO
of that company stood up and said, “We decided to make all their packaging out
of recycled plastic because we didn’t know we couldn’t.” What a great company.
M: They make a PET container
out of 100 percent recycled PET. This is years ago because they didn’t know
they couldn’t. So they design their dyes to make it out of that. Their lids are
all natural (colours). So they were different polymer, but it just makes so
much sense. Like you said, get it right from the start and you’ll open your markets..
T: Let’s start with the design. It helps
everything else, doesn’t it? Interesting..
M: It is simple at the end of
T: And some of that’s going back to the future,
isn’t it? That some of the things that we’re trying to do now in terms of going
back to cloth nappies and reusable containers? You remember the days when the
Coca-Cola bottles were reused?
M: And milk bottles got
delivered to your doorstep. Even the foil leads were recycled.
T: That’s right. And you
didn’t see a lot of plastic then.
T: What was your view on
polystyrene? Because I noticed that like things like yogurt containers are
that. But everywhere I’ve gone, in terms of asking questions about that
particular plastic – it’s #6, right?
M: I told you, I know nothing about plastics.
T: Well, I say this just
because I know that when people – like the average person, when they’re
sorting, they’re looking at the bottom of the container. So they’re trying to
understand it as well. But I think that #6 is the polystyrene. And I notice
that even yogurt containers have that, but most councils won’t take a #6
because it’s just too hard to recycle.
polyprop container (#5) looks the same as a styrene (#6). Work is being done
with a recycled label, and there’s a lot of work to try to get to the designers
to standardise on our materials. But good luck with that when you got marketing
M: One thing that irks me is
we had a supply of white plastic and then it had a tiny little tinge of light
blue through it. And then one week it all changed. There was a dark blue line
through it. So all of a sudden, all the plastics we were getting in couldn’t go
to those white colours at the top and then roll their way through. They had to
go straight to the blues or darker.
M: And I asked the company,
and I better not mention their name because we’ve dealt with them for a long
time, and don’t want to lose them. You know, “Why?“ They said, “Well, the marketing
department realised that colour blue wasn’t our corporate colours.” And this
was inside four layers of packaging. So, by the time you’ve got it, you’ve
already bought the product.
T: So it didn’t influence your decision on
buying the product.
marketing said that that colour blue is our corporate colour, and that’s what
we’ll have. I said, well, do you realize what’s happening now? Too late now.
about government regulations for packaging?
T: Well, it sounds like the conversation then is
also with the packaging companies and trying to recognise these issues.
Government could also help with some regulation. The only thing we seem to
really make a lot of in Australia is food products.
M: Yeah. It’s a huge market is in the food
that’s where there is some control, I suppose, in terms of how things are made.
And it’s also food products are largely the ones that are using the scrunchable
plastic that you’re getting.
T: So it’s interesting that some of the biggest
things that we could influence here in Australia – because that’s where it’s
actually being made rather than imported in – is also one the plastics that’s
causing the most harm in terms of what’s going to landfill if you’re (Replas)
not picking it up.
M: But that, again, is a can
of worms, because although we make a lot, we also import a lot. So if we’ve got
regulation for our industry that’s onerous and costly, how do we keep to keep
up with the imports?
T: That’s true.
M: There is no answer.
There’s no silver bullet. There’s just a myriad of answers, and you hope that
people can get across it at the end. You know, that when they design things, they
design it for recyclability in mind.
T: How much power does the
M: Well, they’re the ones
that buy the products. It’s educating the consumer. And I get so confused, I
get totally confused and am probably aware of a lot more things than most
people in the packaging game. It is does seem to be too hard sometimes. Way too
hard, I think.
M: India had a good bit of
legislation a couple of years ago which really nailed anyone who wants to sell
a product into India, that every bit of packaging has to be low density polyethylene
T: Has to be?
M: Yes, has to be. Now they can produce it, and
they do. There’s a company in Melbourne that produces low density single
polymer packaging, that has enough barrier to stop the inside products from going
bad. The problem is it’s thicker than all the other packaging, so it’s more
expensive. So, it can be done. And the way India brought that in, it got the
big packaging companies scrambling to get their engineers to figure out how
they can change packaging, not because they wanted to, but because they had to.
T: Yeah, based on government
M: Government policy and the size of the market.
What about the Biodegradable materials?
T: Are you being impacted at
all by the biodegradable stuff that’s coming through? That is not exactly what
you think it’s gonna be.
M: We again, if we had biodegradable is in our
products, it’s not going to make a huge difference. I’m so confused in that
area as well. Yeah, biodegradable, degradable. It’s just another minefield.
It’s the same with all the stats. It’s just all white noise to me now. I figure
I’m better off not worrying over all that. (And instead) trying to find new
products, developing new markets for recycled plastic, and I’ll do better than
talk about all the stats, the plastics in oceans, the number of fish there are.
Well, I think you’re in a unique position
because you’ve created this. You have the ability to take whatever rubbish we
give you through the grocery bags or the hospital bins or whatever else people
are throwing at you. Because you’ve created these products and blends, that it
doesn’t matter as long as there’s not too much metal or as you were pointing
M: Coins are hard. Frustrating too because you’re watching that
money go through the other end when it’s on you, and you’d like to take it out
in the front end.
T: But you’ve figured out a
way. So, of course you’re not paying attention to it because you’re just like,
“It’s all rubbish. We can still use it.”
M:. It’s very hard. And a lot
of people in this industry get dragged into the dozens of conferences that there
are and the same talk. As I say to other friends in this industry…and we all do
know each other. We don’t collude.
A good friend of mine says, “We’ve got a 70/30
rule. We can talk about 70 percent of our business and help each other. But
that 30 percent is off limits.” The 30
percent is the collusion part and also losing our IP (intellectual property). So, it’s a fun industry at the moment. It’s
going nuts. It really is.
Whole of Life Costs for Products
T: Well, hopefully all this effort that you’ve
been putting in for all these years is really going to show itself and also
teach other people how to think about rubbish in a different way. I’m sure that
there is a lot of councils and governments and cities and wherever they might
be should be looking around their neighbourhood right now, and they’ll probably
see more wood than anything. And that shelf life of the wood products aren’t
going to last very long where you have these recycled plastic products. And
what are you looking at in terms of life?
M: We’ve had product out there for 25 years, so
we know it’s 25 years minimum. 40 years
plus, and even then you’re going to lose a tiny bit of the surface.
Plastic lasts forever. That’s its attributes and it’s also its problem, isn’t it?
T: So, if governments decided
to go ahead, invest in it now, even though my may or may not cost more at this
beginning, it will have a longer life?
M: Whole of life. If they look at whole of life costs, it wins hands down.
What could we make out of recycled plastics?
T: So, you’re also making playground equipment?
M: We do some componentry. We
really should move into that area a bit more. But probably the thing that’s
kept us out of playgrounds and talking to playground engineers or salesmen,
again, is that kids like bright colours. And we can’t produce bright colours
unless everyone changes all their plastics over to natural to clear (coloured) plastics
(for their recycled feedstock). Then we could turn out some very nice bright
colours, but then the sun would get to them. Although some of the playgrounds
we’ve done look right in the greens, in amongst the gum trees. They look quite good. So you sort of wish
people could see through our eyes.
M: It’s an occupational
hazard everywhere you look. You think that should be plastic. That should be
plastic. It’d be nicer if we were struggling for feedstock, and it wasn’t as
much plastic out there. That would be a good thing. Unfortunately, that’s not going
T: Is there anything you want to share with our listeners?
Watch out for the green wash cowboys
Yes, probably one concern. It’s great all the
media exposure and the government giving out millions of dollars to help our
industry, which is good and bad. A big concern amongst our industry is that the
wrong people get a hold of the money, and that it’s wasted. That it’s thrown at
projects that really it shouldn’t be thrown out. And it gives our industry a
M: We’re worried about cowboys coming in, and
you can do so much damage if you put out a recycled plastic product and it
fails. So, if you make the wrong things out of recycled plastic, you’re going
to damage the whole industry. We need to be careful with the cowboys coming in.
T: And that they know what
M: Yeah. And that the
products are fit for use.
T: So what could the average consumer do? Iis
there a way for them to know what might be a trusted brand other than your own?
M: Again, the greenwash is phenomenal. It’s so
hard to wade through all the absolute rubbish that’s spruiked out there. Yeah.
I can hand on heart, say our brand is good. There’s a few others out there that
are good. I should name them now.
They’ll kill me for not naming them that. I’ll leave that.
M: Just do a bit of due
diligence – especially councils. Make sure it’s Australian recycled plastic.
T: Not imported.
M: Make sure the company will
recycle their own products.
Circular. Yeah. So we’re not just making above grand landfills. Yeah, a bit of
T: Is there a third-party certifier
M: There’s a million of them.
T: Okay. So no one that we just say is the expert
M: Yeah. Green. This tick. That tick. Again, its
stats and perceptions that kill the industry. A bit of due diligence. Look at
the company. See how long they’ve been around. That doesn’t mean new companies
aren’t doing the right thing, but maybe just have a good look.
T: Already you’ve diverted 80 thousand tons of waste from the landfill. Do you have any kind of goal?
M: Yeah, I have a personal goal by 2030 to be doing 30,000 tons a year.
T: 30,000 tons a year?
M: Yeah. And that still won’t be a big part. And
I’m not gonna go into stats about how much plastic there.
T: No, I was just thinking.
Thirty thousand tonnes – is that enough
to fill a football stadium?
M: I’m not gonna say that. It’s a lot.
lot. It’s probably something like that, though. That’s huge.
M: Yeah. I could get online and Google that…
T: There’s no need for that.
All right. So, I think that’s a really good goal. I will put any of the
companies that you mentioned that make it in the podcast – We’ll go ahead and put them into the show
notes so people can find them.
T: How can people find out
more about your company and if they want to reach out and say hi or connect
with you? What are the best channels to do that?
M: It’s really simple. Put in
recycled plastic products or you go straight to our website, which is replas.com.au. We’re pretty well up there on the Google
rankings. So, it won’t be hard to find us and a few of our competitors right up
T: Okay. We’ll put your
website on your show notes too. Mark, thank
you so much for your time today. I’ve learned a ton, and I bet our listeners
have too. I really appreciate the work you’re doing in taking the rubbish that
no one else will take and turning it into something amazing. And I hope that
you do reach that goal because that’s so much better for the environment if you
M: That’s great. Thanks Tammy.
Thanks for coming along.